Uncover The Truth About Search Engine Marketing Suppose you have started a business which sells sports equipment. Now you need to try a few marketing strategies to get people to attract consumers, but what if consumers search for “sports equipment” and are instantly greeted with your website? Wouldn’t that be nice? Search Engine Marketing (SEM) initially was used as a term that consisted of paid search marketing as well as
Who is Jeff Bullas? Less than a decade ago, a man used to struggle finding a job and had to battle unemployment at times. With the added burdens of $50K in debt and a divorce, even his closest friends and family must have thought that he was done for. However, now he has a website that gets one million visitors in a year and more than 600K followers from social
Understand Social Media Marketing Social Media Marketing is an up and coming way of marketing your business, product, or service. Let us start with the basics in this article. A simple way to get started with this is to analyze your business’s goals. The marketing might be easy but there is no point of you putting in the efforts only to realize it did not pay off. If you want
Social Media: Fake or Real? There still are some people who tend to criticize the amount of time others dedicate to social media spaces by saying they do harm to their social lives when they engage in the digital world. Those who spend a significant part of the day on social media-related activities are often told that they waste their time in virtual relationships. Is that true? In their 2016
Keyword Optimized Articles Search Engine Optimization uses various factors to determine a page’s rank. Keywords are a great way to make sure your website ranks at the top. Writing keyword rich articles is one of the most common ways to achieve this. Keywords, to put it simply, are those words or phrases which are entered the most by the users into the search engine. This will direct more traffic flow
The Pros & Cons of Social Media Marketing Social Media is on the rise. From a kid as young as 4 years old to an old lady aged over 80, the fever of social media has caught up with everyone. It is not as bad as many make it out to be. In fact, if you are a business owner, this is probably the best news ever! Social Media Marketing
Russell Brunson Russell Brunson is quite popular on the web for his internet marketing ideas and strategies. He has a company, DotComSecrets.com. The goal of this is to aid others to create and promote their online websites or businesses. Russell Brunson Personal Life Russell Brunson was born on March 8th, 1980 in Provo Utah. He was quite interested in sports during his school days with wrestling being his favorite. He
About BuzzFeed’s Viral Content It is extremely difficult to find a young internet user who has not been exposed to BuzzFeed’s content. The media platform dedicated to viral content production and monitoring designs messages based on the audience’s needs. It might sound obvious but this actually requires deep analysis. BuzzFeed’s content geniuses work based on key elements that will trigger the user’s desire to let others know how they felt
About Neil Patel Neil Patel is an internet entrepreneur. His entrepreneurial and digital marketing skills assisted major companies like Amazon, NBC, GM, HP and Viacom to increase their revenues. Neil co-authored the book ‘Hustle: The Power to Change Your Life with Money, Meaning and Momentum’. He also co-founded three internet marketing companies: Hello Bar, Crazy Egg and KISSmetrics. Neil Patel’s Early Career At the young age of 15, Neil sold
Email Marketing Tips Before incorporating email marketing approaches into one’s advertising strategies, business professionals must be aware of best practice behaviors and avoid any actions that create problems rather than solutions. Some marketing campaigns utilize a broad sowing technique whereby emails are sent out in large numbers to random users. This indiscriminant mailing, however, can result in more negative than positive results and has actually precipitated legal action in the
About Email Marketing When evaluating marketing strategies for one’s brand, savvy business professionals compare the revenue earned from specific marketing approaches to the costs involved. If the liabilities outweigh the benefits – financially or otherwise – it makes little sense to continue utilizing such strategies. Email marketing can be a significant branch of digital marketing that is both convenient and cost effective. Communicating via electronic mail was one of the
Instagram or Snapchat? Yes, Instagram has also become much more popular among influencer’s. Their use of Snapchat Moments declined 33 percent over the course of a six-month period ended in August, according to a study conducted by the social marketing agency Mediakix. Over the same period, there was a 14 percent increase in Instagram Stories’ usage. The research found that, on average, 12 top influencer’s posted 7.6 Instagram Stories per
How To Target Your Audience Once you have determined the purpose of your social media strategy, the next step is to make a detailed analysis of the audience you intend to reach. People use social media platforms to establish personal connections and stay in touch with other people who share similar interests. If you want successful results, start to think about your target as an individual rather than just a
Branding Your Business Poorly designed social media strategies are too common. One of the reasons is that companies and individuals who produce content for social media platforms forget that online communities are formed by human beings. It might be obvious but people tend to feel connected to other people, which is why is so important for brands to define their personality. Unique brands with specific human characteristics succeed at building
Mobile Marketing “Computers in the future may weigh no more than 1.5 tons.” – Popular Mechanics In the mid-1950s, this assertion by one of the leading technology magazines of the era represented what America forecasted for its technological future. The prediction, however, proved to be quite off target, and the fact that many of you might very well be reading this article on a smart phone that weighs less than
My Precious With so many mobile activities and online experiences, digital marketing professionals need to know how to effectively reach and retain their customers. Better RAM and faster processors in mobile devices enable users to multitask like never before, allowing them to toggle between applications, games and website tabs without sacrificing functionality. The lack of singularity in mobile use, however, creates a unique problem for marketers trying to put their
Social Media Strategies When designing your social media strategy, never underestimate the relevance of a clear purpose. Regardless of the type and size of your business, you need to know the response you wish to obtain from your online community. If you are unsure about the responses you want from your target, think about your brand’s needs and how they can be met in the near future. Where are your
About MOZ.com MOZ is a software service company established in Seattle, Washington, U.S. They sell marketing analytics and inbound marketing software subscriptions. MOZ was founded in the year 2004 by Rand Fishkin and Gillian Muessig. They started off as a consulting business and moved to SEO software development in the year 2008. MOZ hosts an online platform which contains over one million digital marketers and marketing related tools across the
The Power Shift In Marketing Have you ever considered the impact that marketing has on you? Reflect on the following questions: How attentive are you to the ads while playing mobile games? While shopping or bidding on Amazon or eBay, have you noticed how the ads that appear on screen seem to analyze your shopping behaviors? During commercials between your favorite sports matches on TV, do you choose to watch
The digital nature of our world today impacts numerous variables in the marketing arena. Client communication is changing. Customers utilize many new forms of communication that didn’t exist before the new millennium. Because people are connected to their smart phones, laptops and smart devices from dawn to dark, today’s branding and marketing think tanks must leverage this access to consumers via digital marketing. Before we go further, we must know
