White Hat SEO vs. Black Hat SEO –
It’s possible to categorize SEO methods into two broad categories: those that search engines recommend as part of good design (“white hat”), and those that search engines disapprove of (“black hat”). Spamdexing is one of the methods used by search engines to reduce the impact of the latter.
Commentators in the SEO community have categorized these methods and practitioners as either white hat SEO or black hat SEO. When it comes to SEO, white hats are more likely to see long-term results, while black hats are more likely to see short-term or even permanent bans from the search engines.
If an SEO tactic adheres to search engine guidelines and does not deceive, it is considered white hat. It is important to note that the search engine guidelines are not written in the form of a set of rules or commandments. Rather than simply following rules, the goal of white hat SEO is to make sure that the content a search engine indexes and, ultimately, ranks is the same content that a user will see.
Create SEO Content For The User, Not Search Engines
When it comes to white hat SEO, the most common advice revolves around creating content for the end user, not the search engines, and then making that content easily accessible to the online “spider” algorithms. In many ways, white hat SEO and web development that promotes accessibility are very similar, but they are not the same thing.
Black hat SEO is an attempt to manipulate search engine results in ways that are not approved by the search engines. Hidden text can be used in a variety of ways, including in an invisible div, in a color that matches the background, or off-screen. It’s possible to change the content of a page depending on whether or not it’s being requested by a human, and this is known as “cloaking.”
Grey hat SEO is another term that’s thrown around. A middle ground approach is needed to avoid penalties but not to produce the best content for users, which is what this approach entails. Search engine optimization (SEO) that uses unethical methods is known as “grey hat” SEO.
There are a number of ways in which search engines can penalize websites that are found to be using black and grey hat techniques. Search engine algorithms can automatically penalize a site, or a site can be manually inspected and penalized. A recent example is the removal of both BMW Germany and Ricoh Germany from Google’s search results in February 2006 for using deceptive practices. In both cases, the companies quickly apologized, fixed the problem pages, and were reinstated in Google’s search results.
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