Marketing and Customer Centricity

March 15, 2023
by Mathew Pitt

Customer Centricity – What’s the advantages of customer-centricity and how can be used to build stronger customer relationships through marketing? Customer-centric marketing is an approach that places the needs of customers first. It seeks to comprehend and meet the needs of customers by fostering a healthy relationship with them. In order to accomplish this, marketers must customize brand interaction and product/service delivery, including promotion, advertising, selling, and other promotional strategies.

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What is Brand Storytelling?

March 15, 2023
by Kent Mauresmo

Brand Storytelling – Brand storytelling is the process of creating and disseminating narratives about a company’s products or services to prospective customers. It assists customers in forming an emotional bond with the brand, making it simpler for them to comprehend its value. Content marketing storytelling entails the creation of tales and narratives that assist businesses in reaching their target customers and boosting their sales. It is now common practice for

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Theories of Marketing and Psychology

March 10, 2023
by Kent Mauresmo

Marketing and Psychology – Effective marketing strategies and content marketing depend heavily on psychological principles. Psychology seeks to comprehend the decisions of consumers and marketers, whereas content marketing uses this knowledge to develop more effective messaging. By applying psychological principles, businesses can gain a deeper understanding of their target demographics, enabling them to create more engaging content and more effective marketing strategies. This enables marketers to more effectively reach their

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Target Marketing and SEO

March 5, 2023
by Tommy Park

Find Your Target Market – What’s the distinction between your target audience and target market? How can knowing your target market help you to concentrate your marketing efforts? Customers must be segmented into their target markets for a successful marketing strategy. Knowing your target market can help you determine the marketing messages, strategies, and products to use to reach them. Your target market is the demographic with the greatest potential

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Effective Marketing and Communication

March 5, 2023
by Kent Mauresmo

Marketing & Communication – Marketing is a crucial business tool, and effective marketing communications are the foundation of any successful business. You must have an effective communication strategy in place in order to effectively communicate with their target audience. This could include traditional and digital platforms such as email, web pages, social media networks, and more. Additionally, ongoing communications with employees should be used to motivate them as team members

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Is Radio Advertising Still Effective?

March 3, 2023
by Mathew Pitt

Radio Advertising – What are the pros and cons of radio advertising, as well as its continued viability? How can you maximize the reach of radio advertisements? Advertisers who wish to reach large, geographically diverse listening audiences can still use radio advertising. Advertisers can broadcast their commercials and messages to these audiences via radio advertisements. However, there are costs associated with radio advertising, so it is essential to evaluate the

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