Tips for Marketing on Instagram during Covid – With the onset of Covid, more people are glued to their smartphones. Screen time has increased exponentially and due to the saturation of content, it’s important to figure out a strategy to reach consumers in a way that comes off as genuine and not too pushy. If your brand comes off in a way that appears to be self-serving and doesn’t offer
Tips for Optimizing Your Linkedin Page in 2021 – Since a lot of business is now found through Linkedin, it’s essential to have a strong Linkedin presence. Consider using these tips to optimize your LinkedIn account. First, think about the type of keywords that a potential buyer might use when they are searching for your page. If you aren’t sure what keywords to use, take a look at what your
SEO Strategy For Small Business Owners – Building an effective SEO strategy requires expertise, time, and resources. Not to mention that many businesses don’t really understand the basics of SEO. It’s easy to overlook some things. Here are a few tips to keep in mind to help you build a great SEO strategy. Know Your Audience The first and most important step for any SEO strategy is understanding your audience.
Should You Invest in SEO? – Should you use online marketing or SEO to improve your business? It’s a commonly asked question and many business owners prefer internet marketing. Let’s take a look at why search engine optimization (SEO) is needed and why it should be considered an investment. The first reason is that it’s cost effective. With proper optimization, the business can cut costs by a large margin. This
International SEO Case Study – We have a client in Canada named Locksley. He owns a security company that installs security cameras, alarm systems, and other digital recording devices. He had someone build a website for him a few years ago, but the website was very “90’s” looking and it didn’t have any call to actions on the home page. Locksley contacted me to help him build a new website with
Are SSL Certificates Good For SEO? SSL certificates are mainly used for websites that collect personal information. Personal information can be something simple like a contact form asking for your email, or very personal information like a credit card number. If you plan on accepting credit cards on your website, then you’ll definitely need an SSL certificate. If you just want an SSL certificate because you heard that Google will rank