SEO Strategies For Competitive Cities
SEO New York City & Los Angeles –
So you’re looking for some basic SEO tips in New York City or Los Angeles? We’ve got you covered! If you have a WordPress site, then optimizing for SEO is a lot easier because you can install plugins that simplify the process.
If you have an HTML site, the process is still easy, but it takes a longer because you have to code each page individually depending on your websites layout.
SEO Strategy – 1
The first thing you need to do is add your main keyword to your title tag. Most people in New York City and Los Angeles use their company name for their title tag, but you should use your keywords first. Your title tag is very important because search engines look at this to determine what your website is about.
It’s also important to note that the title tag shows up as the clickable text in the search engines for your website. If you use your company name and it doesn’t have any keywords, you’re already starting off on an uphill battle.
SEO Strategy – 2
The next important tag is the description tag. The description tag is the short paragraph you see under your website in the search engines. You need to add your keyword at least twice within the description tag. Add the keyword phrase first if possible because search engines put more weight on the first few words it sees. If your business operates in Los Angeles or New York City, be sure to include the name of your city too.
Make sure that you use your keyword phrase in a sentence that makes sense to the people that are looking for your business. If you stuff your description tag with keywords in a way that doesn’t make sense, it will be obvious what you’re doing and you’re look like a keyword spammer which you are.
SEO Strategy – 2
The next important tag on your website is the H1 tag. The H1 tag tells search engines what a particular webpage is about, and the H1 should have the same keywords as your title tag. It doesn’t have to be word-for-word, but your keyword phrase should appear in both the title tag and the H1 tag.
If all possible, you need to add this keyword phrase first before everything else; and as mentioned earlier, you need to use your keyword phrases in sentences that make sense to human readers.
SEO Strategy – 4
The next important tag is the H2 tag which should offer supporting information to the H1 tag. Make sure that you add your keyword phase into the H2 tag as well. You can add H3 tags to your page too, but they don’t need to have the entire keyword phrase because then you’re over optimizing and it will be obvious to search engines. H3 tags are usually a good place to add the name of your city. So if you’re a local business in New York City or Los Angeles, you can use the H3 tags for your city which will help target your local customers.
Think of your website as a book. The title tag is the title of your book, the description tag describes your book, the H1 tags are chapters in your book, and the H2 tags are sub-chapters in your book. You can use H3 tags to break up the text like I’m using in this blog post.
WordPress makes SEO easier than HTML sites because the title of your blog post/page is automatically assigned as your H1 tag. The only thing you have to do is add your H2 tag and a couple H3 tags and then you’re doing something that most of your competition ignores.
There are other things you can do within your articles too, but these are SEO strategies are for beginners. Any WordPress novice can follow these simple SEO tips. If you’re a business owner and you need help with SEO in New York City or SEO in Los Angeles, give us a call or send us an email for a free consultation. We’ll analyze your website for free and brainstorm a few ways that we can help improve your on-page SEO and get more customers for your business.