About Neil Patel Neil Patel is an internet entrepreneur. His entrepreneurial and digital marketing skills assisted major companies like Amazon, NBC, GM, HP and Viacom to increase their revenues. Neil co-authored the book ‘Hustle: The Power to Change Your Life with Money, Meaning and Momentum’. He also co-founded three internet marketing companies: Hello Bar, Crazy Egg and KISSmetrics. Neil Patel’s Early Career At the young age of 15, Neil sold
About Email Marketing When evaluating marketing strategies for one’s brand, savvy business professionals compare the revenue earned from specific marketing approaches to the costs involved. If the liabilities outweigh the benefits – financially or otherwise – it makes little sense to continue utilizing such strategies. Email marketing can be a significant branch of digital marketing that is both convenient and cost effective. Communicating via electronic mail was one of the
My Precious With so many mobile activities and online experiences, digital marketing professionals need to know how to effectively reach and retain their customers. Better RAM and faster processors in mobile devices enable users to multitask like never before, allowing them to toggle between applications, games and website tabs without sacrificing functionality. The lack of singularity in mobile use, however, creates a unique problem for marketers trying to put their
About MOZ.com MOZ is a software service company established in Seattle, Washington, U.S. They sell marketing analytics and inbound marketing software subscriptions. MOZ was founded in the year 2004 by Rand Fishkin and Gillian Muessig. They started off as a consulting business and moved to SEO software development in the year 2008. MOZ hosts an online platform which contains over one million digital marketers and marketing related tools across the
The Power Shift In Marketing Have you ever considered the impact that marketing has on you? Reflect on the following questions: How attentive are you to the ads while playing mobile games? While shopping or bidding on Amazon or eBay, have you noticed how the ads that appear on screen seem to analyze your shopping behaviors? During commercials between your favorite sports matches on TV, do you choose to watch
The digital nature of our world today impacts numerous variables in the marketing arena. Client communication is changing. Customers utilize many new forms of communication that didn’t exist before the new millennium. Because people are connected to their smart phones, laptops and smart devices from dawn to dark, today’s branding and marketing think tanks must leverage this access to consumers via digital marketing. Before we go further, we must know