The name and concept of “yellow pages” came about in 1883, when a printer in Cheyenne, Wyoming, working on a regular telephone directory ran out of white paper and used yellow paper instead. In 1886, Reuben H. Donnelley created the first official Yellow Pages directory. Today, the expression yellow pages is used globally, in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while