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Website SEO

We implement aggressive SEO techniques that will get your business on page #1 of Google, Yahoo and Bing fast.Read More »

Off-Page SEO

Off-page SEO involves acquiring backlinks from other websites. Backlinks are critical to SEO. Get started today.Read More »

SEO Web Design

We create websites with SEO in mind. Building an optimized website will save you time and money in the long run.Read More »

SEO Consulting

Do you need help tweaking your SEO strategy? We’ll consult with you via email, phone, or in person. Contact us now.Read More »

Business Listings

If you’re a local business owner, then we’ll help you take advantage of business listings on Google, Yahoo and Bing.Read More »

Email Marketing

Email marketing is effective and inexpensive. It’s the easiest way to follow up with your website visitors. Get started today.Read More »

Keyword Tracking

Where does your website rank on Google? We’ll track your rankings for you and send monthly reports.Read More »

Website Management

Most business owners are too busy to manage their website. We’ll help you save time and manage your website.Read More »

SEO SERVICES

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Los Angeles SEO Company

Get found on page #1 of Google, Yahoo & Bing! SEO Noble provides superior SEO & internet marketing services for business professionals.best local seo company

Our SEO company utilizes elite programmers and marketing professionals to boost your business fast. Let us help you grow your business with our SEO & internet marketing agency located in Beverly Hills, Los Angeles, CA.

Our SEO Services Include:

• Private blog networks
• Search engine submission
• Off-page SEO (backlinks & business indexes)
• On-page SEO (keyword optimization & content creation)

Why is SEO Important?

Regardless of the type of business you own, you need SEO. What exactly is SEO? SEO stands for “search engine optimization” and it’s the process of optimizing your website for search engines such as Google. If you want your website to show up on the first page of Google when someone searches for your products or services, then you have to actively engage in SEO for your website.

SEO is important because people no longer use the yellow pages to search for businesses, products or local services. Almost 100% of people search Google to find local products and services. If your business isn’t visible on Google search, then people will assume that your business doesn’t exist.

An Example of Why SEO is Important (True Story)

I love donuts, but I only knew of one donut shop in the area. I searched on Google for “donut shop” and I couldn’t find anything. I then searched for “dougnuts” thinking I spelled it wrong and still couldn’t find anything. I then typed “donuts near me” and 20 other combinations looking for donut shops near me. The closest donut shop Google showed me was 3 miles away which doesn’t make sense.

I live in Los Angeles and I know there are donut shops all over the place. But because most business owners have no idea what SEO or digital marketing is, I couldn’t find a donut shop. It was as if no donut shop existed within 3 miles. How crazy is that? I’m ready with money in hand ready to make a purchase, but I couldn’t find any donut shop nearby to give my money too.

I finally gave up searching on Google and decided to drive the 3 miles to the only donut shop Google showed me. So I got into my car and proceeded to drive the 3 miles. On the way there, I saw a local donut shop (Winchell’s Donuts) just around the corner. I’ve seen it before, but I just forgot it was there. It was literally 0.6 miles away, but that location didn’t have any visibility on Google.

What Does SEO Mean For Business Owners?

As far as consumers go, if your business isn’t on the first page of Google, then your business doesn’t exist. Almost no one looks at or buys products from the 2nd page of Google. Why? People assume that:

  • Page #1 of Google are the best companies
  • Page #2 of Google is 2nd tier businesses
  • Page #3 of Google is 3rd tier businesses…and on and on.

That obviously isn’t true, but that’s what consumers think because they don’t know what SEO is and/or how Google works. The good news is that this lack of education allows small businesses to compete with large corporations. Even if you work from your bed, if you’re on page #1 of Google (especially within the top 3) people will assume you’re one of the best companies in your industry and will contact you to purchase your products and services.

Contact us to schedule a free consultation now.

DIGITAL MARKETING

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Digital Marketing Services

seo noble google adwordsOur digital marketing services involve more than just SEO (search engine optimization.) Digital marketing involves multiple online strategies to promote your business.

Digital marketing combines SEO and paid advertising to grow your business fast. SEO combined with an optimized advertising campaign will yield a faster return on your investment. It’s very important that your mobile website is user friendly before opting for paid advertising.

Our Digital Marketing Services Also Include:

• Pay per click ads (Google & Bing)
• Social media marketing (Facebook Ads)

What Is Digital Marketing?

Digital marketing is the combination of paid advertisements and SEO (search engine optimization). There are a lot of places online where you can pay for advertisements. The most popular way to pay for ads is through a process called PPC (Pay Per Click.) Pay per click means that anytime someone clicks on your advertisement, you’re charged a fee.

The most popular platform for pay per click advertisements is Google Adwords. With Google Adwords, you can place a bid on certain keywords that you want to trigger your ads within Google search. For example, if you own a local donut shop in Beverly Hills, you can bid on the keyword phrase “donut shop beverly hills.” When someone types that keyword phrase into Google, your ad will show towards the top of Google search and you’ll see a small disclaimer that says “Ad” next to your listing.

The pay per click bidding process is based on competition. You can decide how much you want to pay each time someone clicks on your ad. Depending on the industry your business is in, there could be a lot of a competition or little to no competition. The more competition there is, the higher the cost will be. The cost also depends on your target area. For example, if you only target a neighborhood like Beverly Hills, the cost will be less because there’s less people. But if you have a business that targets the entire county of Los Angeles (over 10 million people), then the cost will be higher because there’s probably hundreds of competing companies.

Why is Digital Marketing Important?

Digital marketing is important because you’ll get faster results compared to SEO alone. SEO typically takes 6 – 12 months to see results. But with paid ads such as Adwords (pay per click marketing), you’ll achieve results right away. The goal of digital marketing is to combine SEO with paid ads. When you utilize this strategy, you can get immediate results while you wait for Google to rank your website on page #1 naturally. As your Google rankings improve naturally, you can reduce your budget for paid ads.

Is Google The Only PPC Platform?

Google isn’t the only platform where you can use the PPC advertising model. You can also bid to place your ads on Bing.com and Yahoo.com. Facebook also has a really good platform for ads. The main difference between Google Adwords and Facebook Ads is that people on Google are actively searching for your products and services. On Facebook, you can target people based on their location, their Facebook “likes”, interests and more. For example, if you have a business that offers acting classes; you can target your ad on Facebook to show to people that have showed interest or “liked” pages related to acting, theater, being famous and more.

If you have the budget, you should definitely consider utilizing digital marketing to achieve maximum visibility for your business. If you’re not in a rush and you already have a steady client base, then you only need SEO.

Contact us for more information about digital marketing and SEO.

WEB DESIGN

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Web Design Services

best los angeles seo web designMost web designers are more concerned with designing a flashy website instead of a user friendly website that’s optimized for search engines. We build WordPress websites with SEO in mind which will save you time, money, and future headaches.

Our optimized websites are created with the correct tags on the homepage, strategic keyword placement, optimized images for speed, and responsive design for mobile phones. If your website is designed correctly the first time, you can start promoting your website right away.

Our Website Design Services Include:

• On-page SEO
• Responsive website for mobile phones

SEO Web Design

What is SEO web design? SEO web design is the process of creating a website designed to rank high within Google search. Most web developers design websites to look pretty without considering usability. If your website is not SEO friendly or user friendly, then what’s the point of having a website? If people can’t find your website or it’s hard to navigate, this will effect your Google rankings and your conversion rate.

At SEO Noble, we optimize your website to make sure that it shows up on the first page of Google. This involves optimizing your meta tags to improve the chances of your website showing up on the first page of Google. Most people use mobile devices to view your website, so our main focus is to make sure that your website loads fast on mobile phones and is easy to navigate. Since websites load slower on mobile phones, it’s important to optimize your images and files so they’ll load faster.

How to Make Your Website Faster

The easiest way to make sure your websites loads faster is to reduce the amount of images used on your website, and compress the images so they’ll load faster. Its also a good idea to reduce the amount of videos on your homepage. A lot of web developers embed YouTube videos on websites, but that means your website won’t fully load until the YouTube video loads too. YouTube is a 3rd party website and sometimes YouTube has a slow loading time which can slow down your website. There’s also a lot of web developers that embed Google Maps on the homepage which will cause the same problem. Sometimes Google will take a few extra seconds to load the Google Map on your website which will slow down your website as well.

Why is SEO Web Design Important?

Mobile users are very impatient and anything that slows down your website will increase the chance of someone leaving your website before it fully loads. There are a lot of ways to optimize your website which will improve your Google rankings and improve your sales. If this is done during the website development phase, you’ll save a lot of money and time when you’re ready to focus on SEO to improve your websites visibility on Google.

We create websites with SEO in mind to save you money in the long run. The websites we create are optimized for Google using your main keywords, optimized images and optimized HTML code.

Contact us to learn more about our SEO web design services.

SOCIAL MEDIA MARKETING

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Social Media Marketing Services

seo and social media marketing los angelesDepending on your business, social media marketing can be a very profitable option that you should definitely consider.

Many social media websites offer pay per click adverting platforms for business owners, and the cost of advertising can be 1/4 the cost of Google Adwords and Bing Advertising. Some popular websites to advertise on are Facebook, Instagram, Twitter, and Pinterest.

Benefits Of Social Media Marketing Include:

• High return on investment
• Brand awareness
• Increased social media followers

What is Social Media Marketing?

Everyone has different ides about what social media marketing is. Some people think posting daily on Facebook, Instagram and Twitter is social media marketing; but we disagree. If you’re just posting updates on social media, that’s not marketing; that’s using the website the same way everybody else uses it. If you post something that goes viral, that’s not social media marketing either, that’s just luck.

At SEO Noble, we believe social media marketing involves paid ads on social media. Facebook has an advertising platform that’s also connected to Instagram. If you decide to advertise on Facebook, you can target who sees your ad based on a lot of filters. For example, on Facebook you can target people based on their age, location, Facebook pages they like, employment, marital status and more. Using the Facebook targeting features, you can place your message in front of the right people and drive traffic to your website and increase sales. That’s the goal of marketing, right? The goal of marketing is to increase sales, not to post witty stuff that may go viral for one day and be forgotten the next day.

Why is Social Media Marketing Important?

Social media marketing is important because people spend an immense amount of time on websites such as Twitter, Facebook, Instagram, Pinterest and more. The goal of social media marketing is to put your message or ad in front of as many people as possible. The difference between Google Adwords and social media marketing is that people on Google are actively searching for your products or services. On social media people are just killing time, so you have to catch their attention with something that interests them. Social media marketing is the online version of a commercial. If you don’t have experience with commercials or print ads, then you’ll need help if you want to launch a profitable social media campaign.

Contact us to learn more about social media marketing and how you can use it to improve your business.

MOBILE SEO

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SEO Targeted For Mobile Users

seo for mobile devices Google ranks mobile websites differently compared to desktop websites. We ensure that your website is responsive and as fast as possible on mobile phones. The faster your website is, the higher it will rank on Google.

We also ensure that your website is mobile friendly by either using a responsive web design or creating a separate mobile website. The on-page SEO and off-page SEO is basically the same, and SEO for mobile phones has to do more with design changes.

Mobile SEO Includes:

• Responsive web design
• Speed optimization
• Viewport optimization

What is Mobile SEO?

Mobile SEO involves optimizing your website for mobile devices. These devices include mobile phones, but it also includes tablets such as iPads. Google ranks your website differently within Google search depending on if the user is searching on their laptop or mobile device. Why? Google wants to provide the best experience for their users, and phones render websites differently and slower than laptop computers.

For example, it’s common knowledge that websites load slower on mobile devices, but people still expect websites to load almost immediately. If your website takes too long to load, people get frustrated and leave the website before it even loads. Due to people being impatient, Google favors websites that load faster on mobile phones.

There are a lot of changes that you can make to your website to make it load faster on mobile devices. The most common way to make your website load faster and improve your SEO is to reduce the amount of images on your website. Because images are important and increase user engagement, some business owners don’t want to remove their images and instead decide to create a different website for mobile phones. Creating a completely different website for mobile phones is expensive and a lot of work. It’s usually better to use a responsive website template and use very small image files for your website.

When creating a website, it’s important to design the website keeping mobile users in mind first. If you optimize the website correctly the first time, then you won’t have to make a lot of adjustments, or any at all, to make sure the website functions correctly on mobile phones.

Why is Mobile SEO Important?

Mobile SEO is important because people spend most of their time on mobile phones. Due to this fact, most internet searches are performed on mobile phones which means that’s how people are searching for your business, products and services. The reality is that most people will never see the desktop version of your website. The majority of your potential clients will only see your website on their mobile phones, and that’s how they’ll contact you.

If your website isn’t mobile friendly, then you’re going to have a tough time securing new clients. A mobile friendly website needs to load fast, needs a simple and clear navigation system, and an easy way to make purchases and/or contact you if you’re in the service business. If potential clients have a hard time navigating your website on mobile devices, they’ll leave your website, you’ll lose the sale, and your bounce rate will skyrocket. Google will notice your bounce rate and reduce your visibility on Google.

The reason Google is the #1 search engine in the world is because Google provides a good user experience by recommending useful content based on user searches. A website that isn’t user friendly providers a poor user experience and people may leave Google and search Bing instead. Because of this, Google has a separate indexing algorithm for mobile phones. Google will scan your website to see how mobile friendly it is. If your website isn’t mobile friendly, this will negatively impact your visibility on Google regardless of how good you think your SEO is.

Is Mobile SEO Different From Regular SEO?

There’s two main types of SEO: on-page SEO and off-page SEO. Off-page SEO is always the same because that mostly involves acquiring backlinks to your website. Mobile SEO is an expansion of on-page SEO by optimizing your website for additional factors that Google says are important.

Important mobile SEO factors include page loading times, image size, file size, easy navigation, readable font sizes, and making sure that clickable elements aren’t too close together. These factors are just as important on the desktop version of your website, so it’s better to create your website from the beginning based around these mobile rankings factors.

If you create a mobile friendly website from the beginning, you’ll have a minimalist website that’s fast, easy to navigate, and clear clickable buttons that make it easy for people to use your website. In today’s day in age, it’s much better to have a simple website with clear call to actions that take people through your sales funnel. People are very simple-minded today due to using social media websites like Facebook, Instagram and Twitter. So you don’t want to confuse people with too many buttons, confusing navigation, and cluttered content because people are not accustomed to this anymore and they’ll leave your website. Simply put, mobile SEO is about creating a clean simple layout, fast loading times and easy clickable elements.

How to Get Stated With Mobile SEO?

To get started with mobile SEO, the first thing you should do is make sure that your website is mobile friendly. If you look at your website on mobile devices, you should be able to clearly see the images and text without zooming in on the screen. Also, all the clickable elements on your website shouldn’t be too close together. Clickable elements have to be spaced out enough so people on mobile phones don’t accidentally click on the wrong element.

Google actually has a simple tool that you can use to diagnose your website for mobile usability. If you’re a webmaster and your comfortable editing and making technical changes to your website, you can scan your website using the tools below and make the required changes:

Mobile SEO is very technical. If you’re a busy business owner, then there’s a good chance that you don’t have the time to make the required changes to your website or even know how to implement the changes. If you’re serious about increasing sales, increasing your Google visibility, and dominating your competition; we’re here to help.

Contact us now and request more information about how we can improve your SEO for mobile devices.

CONTENT WRITING

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Content Writing Services

seo content writing company los angelesDo you need search engine optimized content for your website? Writing blogs and articles on a daily basis can take a lot of time out of your day.

Even if you have time to write the articles yourself, unless you’re good at SEO, none of your articles will ever show up for your targeted keywords. We have content writers that know exactly what Google is looking for when it comes to articles.

Content Writing Services Include:

• Optimized title tags
• Optimized heading tags
• Optimized description tags
• Meta keyword tags

What is SEO Content Writing?

SEO content writing is the process of writing content that’s optimized for Google. SEO content writing involves using the correct heading tags, meta keyword tags, anchor text, bold text, proper spacing, including images in your text, and writing lots of text.

You could use SEO plugins to guide you, but it’s not necessary. The most important part of SEO content writing is including your main keyword within your document. The first place you should include your keyword phrase is within the title of your article. The title of your article is considered your “title tag.” The title tag (title of your article) is what shows up in Google search. Google looks at your title tag first to determine what your article is about.

You also have to optimize your permalinks. Google also looks at permalinks to determine what your article is about. Your permalink should typically match the title of your article to inform Google that your article is relevant to the title. A permalink is the direct link to your article. For example, if I was writing an article about “SEO Video Tutorials”, then I would setup my permalink to look like this: www.MyWebsite.com/seo-video-tutorials. The permalink is the text appended to your domain name that links to an article or page. This is key when it comes to SEO.

Th next step is to add an H1 tag to your article. The “H” in H1 stands for “heading”, so you need to add a heading 1 tag to all your articles and pages. Depending on your websites template and/or wire-frame, the title of your article is also your H1 tag. If you’re not sure if the title of your article is your H1 tag, you can SEO analyzer tools to scan your website or view the source code. If you don’t know how to accomplice these tasks, you should hire an SEO company to do this for you.

Your article should also include an H2 and H3 tag. These tags should also use your main keyword phrase, and all the tags on your page should be centered around the main theme of your article. If you want to improve the chances of your web page ranking on the first page of Google, then your entire article or page should focus on one main keyword and/or subject.

Your article should use your keyword at-least once every 100 words. When adding your keywords to your article, ensure that your keywords are placed in a way that makes sense and that you’re not forcing your keywords into the article. Google can read your website like a human, so they’ll know if your “keyword stuffing” your web pages. Keyword stuffing is not good for SEO.

Your article should also include anchor text. Anchor text is a keyword or phrase within your article that is underlined and hyperlinked to a related page on your website. Google will follow these links to the other related pages on your website which will improve your SEO and Google rankings. It’s also important to note that users reading your article will sometimes click on your anchor text which keeps them on your website longer. The longer people stay on your website, the more relevant Google will think your website is.

As an added bonus, you should use the “bold” function to format your main keyword phrases using bold text. This places emphasis on certain keywords phrases that you’re suggesting are important, so Google will assume that the bold phrases are important too. Don’t go overboard when bold content on your pages. If you bold too much text on your pages, the pages begin to look sloppy and unprofessional.

When writing content, you also have to optimize your content for people that might happen to read your articles. Because most people consume content on their mobile devices, its better spread out your content using smaller paragraphs. This is known as mobile SEO. A normal size paragraph on your desktop computer will look like an endless wall of text on mobile devices because the screen is smaller.

If someone visits your website and they’re smacked in the face with a wall of text, they’re less likely to read anything on your website. Case studies have actually shown that people will actually leave your website if they feel that reading your content will be a burdensome task. The last thing you want to do is to format a website in a way that’s off-putting to your potential new customers.

It’s good practice to include images in your content because it’s good for SEO. Images break up the text, engage your readers, and you have the opportunity to embed keywords within your images. When adding images to your articles, double check to see how these images look on mobile phones. Sometimes your images can take up 90% of the page and leave only 10% of space on the left side of your image for text.

If you want to make sure that your images don’t wrap around your text in a way that reduces readability, you can also center your image in the middle of your screen and change the settings so the text doesn’t wrap around the image. That way when people view your articles on mobile devices, they’ll see the image in the middle of the article and the text will resume underneath the image instead of next to it.

Why is SEO Content Writing Important?

SEO content writing is important for several reasons. The most important reason reason to utilize SEO content writing is to clearly inform Google what your content is about. If you want Google to rank your web pages on the first page of Google’s search results, the first thing you’ll need to do is write your articles in a way that Google understands them, and make sure the pages are user friendly.

If your articles and pages are not user friendly, then Google will not be keen to promote your content. Google wants its user to have a pleasant experience using their search engine, and Google wants to present their users with the most relevant content. If people aren’t finding what they’re looking for on Google, then Google might lose some of their user base to Bing or another search engine.

How To Get Started With SEO Content Writing?

To get started with SEO content writing, you have three basic choices. If you’re not that busy and you have the extra time, you can experiment writing SEO content yourself and testing your SEO skills. If you’re a busy business owner like most people are, you can hire someone in-house to write all the content for you. Then you can pass that content on to an SEO consultant and have them critique or optimize the content for you to make sure it’s ready for Google.

If you value your time, the best option is to hire a reliable SEO company to produce high quality content for you. This will ensure that the content is written in a way that will rank high in Google, and ensure that the content is user friendly. This is the most expensive option, but if the work is done correctly the first time, you won’t have to spend money redoing all the SEO and content on your website in the future.

Contact us now to get started with our SEO content writing services.

eCOMMERCE SEO

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eCommerce SEO Services

ecommerce seo company E-commerce websites can be complicated. Why? E-commerce websites usually have multiple products, have multiple payment gateways, and require constant management.

We’re able to optimize your website so that search engines can find all your products for sale. We’ll also make sure that your payment gateway works without any errors so your online business will operate 24/7 with as little maintenance as possible.

Our E-commerce Services Include:

• Setting up payment gateways
• eCommerce SEO
• Website management

VIDEO MARKETING

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SEO Video Marketing

SEO Company SEO Noble ServicesCreating videos may seem hard for beginners, but it’s actually fairly easy. We’ll show you how to create engaging videos that you can upload to YouTube and other video sharing websites.

People love videos and we can help you put together a marketing strategy to use video marketing to increase sales, bring more traffic to your website, and increase brand awareness.

Video Marketing Services Include:

• Brainstorming ideas
• Video copy-writing
• Video production and editing
• Video syndication and promotion

CORPORATE SEO

SEO Company SEO Noble Services

Fortune 500 Companies

corporate seo service We have the staff and resources to handle SEO and internet marketing services for huge fortune 500 companies as well as small businesses. Most big business companies operate on an international level which means they require international marketing services.

Internet marketing for big businesses is more complicated because they have multiple locations, but we’re able to setup a simple strategy to make the process smooth and seamless.

Large Scale SEO Services Include:

• Business listing optimization
• Content creation
• Social media management
• On-page and off-page SEO

SMALL BUSINESS SEO

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SEO For Small Businesses

seo company local seo companyIf you’re a small business owner, you’ll need an affordable internet marketing company to help you outrank the local competition. Most small business owners only operate within the local area, so they need less work when compared to a big business.

We can help you rank your website on Google faster if you’re local small business owner. We specialize in Los Angeles metro area with a specific focus within Beverly Hills.

Our Small Business SEO Services Include:

• On-page SEO
• Off-page SEO
• Local business listings

OUR WORK

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CLIENT FEEDBACK

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FREQUENTLY ASKED QUESTIONS

Yes, but we highly suggest that you stick with SEO for 6-12 months for optimal results.

Yes. We service clients all over the world.

Yes. The minimum investment is $1,500. We can make adjustments based on your marketing budget and business goals.

The average is 6 – 12 months. But depending on your budget and industry, you could experience substantial results within 60 days.

We have 9 years experience with SEO. As proof of results, you can find us on the first page of Google if you search for “SEO Company Los Angeles” and related search terms. We’ve been on page #1 Google for over 7 years now. Any SEO company that’s visible on the first page of Google (excluding paid advertisements) should be added to your short list of candidates.

Yes. Over the course of time, SEO provides a higher return on investment. If you need immediate results, we’ll combine a targeted Google Adwords campaign with SEO. As your SEO improves, you can lower your Google Adwords budget.

OUR PARTNERS

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LOCATIONS

Los Angeles, CA

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San Diego, CA

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San Francisco, CA

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Manhattan, NY

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Brooklyn, NY

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Long Island, NY

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REQUEST CONSULTATION

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Los Angeles SEO Company

SEO – This word is used as much as the word “Google rankings”, but do you know what SEO is? How can you benefit from SEO? How can SEO be used to rank your website and boost your business in Los Angeles? If you own a blog or a website and  you want to rank it on Google, or if you are planning to start a new blog; don’t worry because I will cover all the general information you need to know about SEO. Continue reading.

What is SEO?

The word SEO (search engine optimization) is used for the process of optimizing your web’s content for better rankings in search result pages. It’s a non-paid way to get your website to achieve good rankings in search engines like Google, Yahoo, and Bing. On-page SEO is achieved by shaping your website’s content according to the algorithm of search engines. Basically, SEO or search engine optimization is simply the way you communicate to the search engines and tell them what your website is about by using different keywords, headings, URLs and other tools. It can be divided into two different categories:

Off-Page SEO

The first category is off-page SEO. Off-page SEO is used to optimize your website to improve your rankings in search result pages of search engines. It’s done by creating optimized links from other websites;  that’s why it is known as off-page SEO. Off-page SEO can only be achieved by creating/securing backlinks. Backlinks or link building is referred to the process in which you link your web page to other authority websites or blogs. Search engines check for the backlinks on your website. If you have a lot of backlinks from authority websites in the same niche, search engines will show you at the top assuming your webpage is important which is why many websites are linking to your page.

The quality and the quantity of backlinks is very important in getting ranked at the top in the search result pages. If the quality of backlinks to your website isn’t good, then search engine won’t consider your website as a quality source of information. In Google search engine, PageRank (or PR) is then used to rank a web page from 0 to 10. It shows the authority of the website. Try to backlink your page with websites that have high page PR. You can check the PR of any website online with any PR checker. All you have to do is type into any search engine “PR checker” and you’ll find many PR checking tools.

Another thing to remember while trying the off-page SEO method is that you shouldn’t use the same anchor text for all the backlinks. Anchor text is the text that’s visible when redirecting hyperlinked text. Don’t always use “click here” as anchor link. When possible use different words like “read more”, your website’s URL, or a short title text. There is another term which is quite famous in the SEO world. This term is known as “black hat SEO”. Black hat SEO is the term used for creating hundreds of links to your website in a day. This process used to work but search engines are now updated and are smart enough to judge which links are spammy. Therefore, I would not recommend that you try to rank your website by using black hat SEO techniques. Don’t go for the quantity of backlinks, instead try to backlink with a quality website.

Backlink your website or blog with a website that’s in the same niche as yours. Never backlink your website with another website that is not even closely relevant to the content of your webpage or website. If you want to rank your website by using “SEO strategies”, do not pay for backlinks. There are people out there who will claim that they will provide hundreds of backlinks for less than 5 dollars. Those links are of poor quality and spammy. These type of backlinks will not help you to rank your website. Social media can play a very important role in the ranking of your website on search engines. Connect your social media accounts and pages with your website or weblog. Make good social profiles and/or page of you on all the famous platforms of your website or weblog. Share a link to your website or any content. If you post good quality content, then your followers will like and share it. You will eventually get good rankings and quality visitors by following this method.

On-Page SEO

The second most important and famous technique of search engine optimization is on-page SEO. On page SEO (also called on-site SEO) is used to optimize the individual web pages of your website. It is done with both the content of your website as well as the HTML. It can help you get more traffic on your website and eventually rank your website on search engines. It is done by putting the right keywords in the URL of your website. URL stands for Uniform Resource Locator and it is used to determine the address of your website on the World Wide Web. If you already have an URL, changing it is not the effective method. Instead, you can create a new URL with the desired keywords and redirect it to your old URL. This will do the trick.

Use keywords in the headings that describe the content of your page. Search engines focus more on the headings than the other contents on the page. If you put the right keywords in your heading which is relevant to your content, you have a chance of getting more traffic on your page. On-page SEO can also be done by putting internal links in the page. If you own a website about programming and the person is reading a page about C++, put an internal link to a related page so they can continue to read and learn more. It will be useful for the visitors as well as for you because it will help you achieve good Google rankings.

Another thing that you can do is insert keywords in the images you post along with your other web content. These keywords are not visible to the average users. This process of inserting text into images is called “alt text”. Another pro tip that I will give you is to always make sure your web content is useful and that your website loads as fast as possible. Search engines value fast loading websites and good quality content; thus you’ll get more traffic.

SEO Versus PPC

If you have been researching different SEO techniques, then you might have come across the term PPC. It is an abbreviation for “pay per click.” SEO is an free and organic method to optimize your website while PPC is a paid method. PPC was also known as CPC (cost per click). It’s basically advertising your website on the top of  search engines, and you pay each time someone clicks on your link. The benefit of PPC is that it provides fast testing and it protects you from the algorithmic updates of the search engines. When a search engine releases new updates, the PPC will be the same and will advertise your page at the same position whereas the organic search results will display according to its new algorithm. In regards to SEO, you’ll have to improve the quality of your content and make keyword updates to keep your Google rankings.

Why is SEO Important For Small Business Owners in Los Angeles

SEO for small businesses or new businesses in Los Angeles, it’s very important because at the start you can’t choose the PPC method to advertise unless you have a big budget. Small business owners need to rank their website organically. Therefore, they should choose good and relevant headings, titles, and promote their website through social media to get an audience. SEO can cost you nothing (but your time) but you have to make sure you upload relevant and quality content. If the content of your website is poor quality, then you won’t be able to optimize your website by using SEO.

How Much Does SEO Costs You?

SEO is a free method to optimize your website if you do it yourself. If you think you need a professional to do this job for you, then it will cost you as much money as your professional will demand.

How Can You Do SEO By Yourself?

You can do SEO by yourself as well. You don’t always need an SEO professional to help you get your page ranked at the top of Google. I’d say that if you have the time and energy, then you should do it by yourself. It’s not very difficult and anyone can easily do it if they know the proper techniques. I’ll guide you on how to start doing SEO for your website. Think about the niche of your website or weblog. After you decide, make sure the domain of your website or blog includes the keyword of your niche. Try to use natural and popular words for your domain name. For example, if you want to make a website for your bike, a domain like davidsbike.com is not good, try using mybike.com. If you already have a website, then you can skip this step.

Use your keywords in the URLs of your website. Try to use organic words for the URLs that are related to your niche, just like the domain name.
Use your keywords in your headings. Use creative headings. When you search for bikes, what do you write in the browser? Best bikes in the US? You won’t search for what kind of bikes are popular in the US. Keep this in mind and use words that would attract you when you would search for the same thing. Use attractive meta description tags. Meta descriptions are the little introductions of the website that is shown under the link in the search page results. Make sure that you write an attractive meta description that will entice Google searchers to click on your link. It is written in HTML, if you don’t know how to do it, don’t worry. Just make the introduction of your website good as search engines will make the first 155 characters on your website the meta description automatically.

Meta keywords are keywords that will tell search engines what your web content is about, but Google doesn’t put much weight on this metric because of spammers. I still use meta keywords because it doesn’t hurt. These keywords are not visible on a normal page. Meta keywords are written in the HTML of the website. When possible try to insert an internal link saying read more, further details, click here, more information etc. If you don’t want to do that, just show your website visitors any relevant content on your website and redirect them if they ask for more information. Try to optimize the code of your website. This can be done by asking a professional if you are not familiar with HTML. Make sure you upload quality content. Also make sure that it’s relevant to what people are searching for on your website to make them stay.

Never use any software for backlinks. If you can get genuine backlinks, that’s 100% better. If you can’t just try to make it easier for your visitors to share your content on their social media profiles like Facebook, Twitter, Google+ etc. Make sure your keywords look natural in the content. Don’t use a single keyword a hundred times in a 1000-word article because it will look spammy. Try use your keyword once per every 100 words. When you limit the use of keywords, it’ll look more natural to search engines and your readers.

Free In Person SEO Consultation – Los Angeles

If you’re in the Los Angeles area and you’re looking for an Los Angeles SEO company, contact us for a consultation. We’re also willing to meet you at your place of business for an in person free consultation. If you’re within a 15 mile radius of Beverly Hills, we’ll happily drive to you and analyze your website. Call us now to request a consultation.

Digital Marketing

Digital Marketing is a broader term used to accommodate the marketing of products or services by means of using technology, such as the internet. It also includes the usage of mobile phones, electronic media and all other mediums of digital enhancements. Digital Marketing’s development has changed with the passage of time, gone are the days when people used to travel for the sake of marketing their products, the means of brands and business has been changed and technology has substituted their travels. Now people utilize technology as a source of marketing. The digital platforms are amalgamated in the daily life of a lay man; people use their phones more often than visiting the physical shops. Digital marketing campaigns are coming more in handy and are becoming more prevalent.

The reason why Digital marketing is getting more pace is because people use the internet for everything now, and they’ll even use it more as time passes. The way people used to buy and sell has totally changed with the span of time. Marketing has always been the connection between the consumer and seller, and for that, a seller needs to be at the right place to show his goods and meet the buyers more often, and in today’s time the best place for this is the internet.

What Is Digital Marketing?

There are a lot of definitions for Digital Marketing because of the different tactical aspects involved. At an expertise level, digital marketing refers to advertisement done through different digital mediums such as email, websites, search engines, mobile applications and social media. The most common tactics of Digital Marketing are discussed below.

Paid Search

Paid search advertisement generally refers to the sponsored content on the top or on the side of a search engine. You’re charged a fee when your ad is clicked. Your advertisement appears when a specific keyword is typed into the search engine, then your advertisement is displayed to user. These ads are the most prominent ones. These ads are useful and effective when it comes to securing new clients.

Search Engine Optimization

Search Engine Optimization (SEO) involves writing long articles on your website, and writing keyword specific blog posts that are designed to display when someone types a certain phrase into Google. The fundamental point is to attract guests to your website when they search for products, organizations, or information related to your business. Search Engine Optimization (SEO) works hand and hand with digital marketing. Digital marketing involves paying money for advertisements, but SEO involves getting website visitors by getting your website placed within the first page of Google for free.

Content Marketing

It is a famous saying that content’s quality makes all the difference. Content writing is the catalyst that drives your digital marketing campaign.
Firstly, it is the main ingredient for Search Engine Optimization (SEO), and secondly it ensures that you get seen via web-based networking media, i.e. social media. Thirdly, it gives you something of value to offer your websites visitors via your SEO efforts and paid advertisements.

Social Media

Individuals aren’t simply watching recorded videos and posting selfies on social media nowadays. Many depend on social media to find, inquire, and learn about a brand before doing business with said company. For advertisers, it’s insufficient to simply post on your Facebook and Twitter accounts. You should include the social aspects of marketing to draw your consumer’s attention. In addition, a customer can influence his friends to check out your business and chances are that they will also come aboard and become your consumers.

Mobile Marketing

As mobile phones have transformed into an necessity in our everyday lives, it’s imperative that advertisers take advantage of this. Phones are kept in our pockets, by our beds, and are checked non-stop all day long. This makes this advance technology more adaptable and easy to use for digital campaigns. From SMS and MMS to in-application displaying, there are various ways to deal with promotion on mobile phones. Finding the right system for your particular business will require testing, but it pays off in the end. Contact us to learn how we utilize digital marketing combined with SEO to improve your business fast.

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