If you need your site to be visited by hordes of people, it is extremely important that you carry out SEO properly on your site; but it is easier said than done. Most sites have extremely attractive and beautiful designs, but lack speed as well as having long loading times.
When it comes to SEO, the most important things are the content and backlinks, but the technical aspects of SEO cannot and should not be ignored. Search engines rank your site based on a myriad of points, and website speed is an important factor. To find out why you need a fast and responsive website to place higher on search engines and acquire more customers, read on!
Why is having a fast and responsive site so important? Well, the answer is exceedingly simple! Site speed is not just responsible for customer acquisition, but also plays a major role in determining how high a site ranks on search engines. Additionally, it is common knowledge that no one waits more than 3 seconds for a site to load; why would they?
Most sites only take a second or two, at max, to load properly and since sites that take too long to load are extremely annoying, people tend to ignore them entirely and look for similar sites that are faster. Google is exactly the same.
If a site takes too long to load, Google will place it below other sites that are similar but load faster. Google is responsible for finding the best sites that best suit our search description; so placing sites that lag and take too long to load is definitely not a practice Google follows.
A slow website does extreme damage to your chances of having your site placed on the first two pages of Google. Even if you have an amazing SEO strategy, a slow website can really drag your site down the rankings. Unfortunately, site ranking isn’t the only problem a slow website causes. Even if someone was to stay on your website for long enough to load, chances are they would never do business with you! This will be mainly due to the poor experience they have with your website.
Though every aspect of SEO varies in importance, that doesn’t change the fact they are important. If you fail to properly utilize the capabilities of SEO, your competitors will most certainly leave you behind. So how do you stop yourself from experiencing such a situation? There are a lot of practices you can incorporate like having a faster loading website, having someone remove the excessive code from your website, or just finding a faster server to host your site on. Though these might cost you extra money, in the long run it’ll be worth it. Contact us for more information.