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PPC (Pay Per Click) is a marketing and advertising method provided by search engines such as, Google, Yahoo and Bing. PPC Is a great way to get much needed traffic to your site quickly and proves to be very efficient for your business when done right.
PPC as compared to other advertising and marketing options is extremely simple to use. With PPC, you are required to bid on keywords or key phrases and if your bid gets accepted, your site will be ranked before every other non-PPC site on the search engine when the relevant keyword is searched.
The best part about PPC is that you don’t need to pay first and hope that you get the results you want, but rather you only have to pay when someone actually clicks on your site link via the search engine.
With PPC you can directly purchase keywords from the search engine and when someone clicks on the site link via the PPC ad, you pay a previously decided sum of money to the search engine. Google is one of the leading PPC campaign providers and also generally has a high ROI.
Every business or site that incorporate the aid of Google’s PPC advertisement service will have their site on the first page of Google which are called sponsored links or sponsored ads. These almost all of the time appear before organic search results. As compared to other marketing methods, PPC has almost no risk involved except the fact that if you bid too much on a keyword and don’t have enough money to either pay.
Running a PPC campaign for an extended period of time can cost considerable amounts of money and sometimes even your competitors will click on your PPC ad so that you lose money to the search engine. But you don’t have to worry about that since Google has developed a click detection system that ensures that all your clicks are genuine and fraud free. Even so, it is extremely important to track your campaign records and report any suspicious activity you find.
There are a myriad of companies and search engines that offer PPC marketing but among all of them, Google AdWords, Yahoo Search Marketing, and Microsoft AdCenter have secured a reputable name and are the most used PPC advertisers. All 3 of these operate under the same CPC (Cost Per Click ).
CPC is the amount of money you pay to the search engine on each click for your site link. CPC varies depending upon the quality of the keyword and the competition. Many organizations have gained money via PPC and so can yours. Contact us for more information.
