Bakersfield SEO Company
SEO – This word is used as much as the word “Google rankings”, but do you know what SEO is? How can you benefit from SEO? How can SEO be used to rank your website and boost your business in Bakersfield? If you own a blog or a website and you want to rank it on Google, or if you are planning to start a new blog; don’t worry because I will cover all the general information you need to know about SEO. Continue reading.
What is SEO?
The word SEO (search engine optimization) is used for the process of optimizing your web’s content for better rankings in search result pages. It’s a non-paid way to get your website to achieve good rankings in search engines like Google, Yahoo, and Bing. On-page SEO is achieved by shaping your website’s content according to the algorithm of search engines. Basically, SEO or search engine optimization is simply the way you communicate to the search engines and tell them what your website is about by using different keywords, headings, URLs and other tools. It can be divided into two different categories:
The first category is off-page SEO. Off-page SEO is used to optimize your website to improve your rankings in search result pages of search engines. It’s done by creating optimized links from other websites; that’s why it is known as off-page SEO. Off-page SEO can only be achieved by creating/securing backlinks. Backlinks or link building is referred to the process in which you link your web page to other authority websites or blogs. Search engines check for the backlinks on your website. If you have a lot of backlinks from authority websites in the same niche, search engines will show you at the top assuming your webpage is important which is why many websites are linking to your page.
The quality and the quantity of backlinks is very important in getting ranked at the top in the search result pages. If the quality of backlinks to your website isn’t good, then search engine won’t consider your website as a quality source of information. In Google search engine, PageRank (or PR) is then used to rank a web page from 0 to 10. It shows the authority of the website. Try to backlink your page with websites that have high page PR. You can check the PR of any website online with any PR checker. All you have to do is type into any search engine “PR checker” and you’ll find many PR checking tools.
Another thing to remember while trying the off-page SEO method is that you shouldn’t use the same anchor text for all the backlinks. Anchor text is the text that’s visible when redirecting hyperlinked text. Don’t always use “click here” as anchor link. When possible use different words like “read more”, your website’s URL, or a short title text. There is another term which is quite famous in the SEO world. This term is known as “black hat SEO”. Black hat SEO is the term used for creating hundreds of links to your website in a day. This process used to work but search engines are now updated and are smart enough to judge which links are spammy. Therefore, I would not recommend that you try to rank your website by using black hat SEO techniques. Don’t go for the quantity of backlinks, instead try to backlink with a quality website.
Backlink your website or blog with a website that’s in the same niche as yours. Never backlink your website with another website that is not even closely relevant to the content of your webpage or website. If you want to rank your website by using “SEO strategies”, do not pay for backlinks. There are people out there who will claim that they will provide hundreds of backlinks for less than 5 dollars. Those links are of poor quality and spammy. These type of backlinks will not help you to rank your website. Social media can play a very important role in the ranking of your website on search engines. Connect your social media accounts and pages with your website or weblog. Make good social profiles and/or page of you on all the famous platforms of your website or weblog. Share a link to your website or any content. If you post good quality content, then your followers will like and share it. You will eventually get good rankings and quality visitors by following this method.
The second most important and famous technique of search engine optimization is on-page SEO. On page SEO (also called on-site SEO) is used to optimize the individual web pages of your website. It is done with both the content of your website as well as the HTML. It can help you get more traffic on your website and eventually rank your website on search engines. It is done by putting the right keywords in the URL of your website. URL stands for Uniform Resource Locator and it is used to determine the address of your website on the World Wide Web. If you already have an URL, changing it is not the effective method. Instead, you can create a new URL with the desired keywords and redirect it to your old URL. This will do the trick.
Use keywords in the headings that describe the content of your page. Search engines focus more on the headings than the other contents on the page. If you put the right keywords in your heading which is relevant to your content, you have a chance of getting more traffic on your page. On-page SEO can also be done by putting internal links in the page. If you own a website about programming and the person is reading a page about C++, put an internal link to a related page so they can continue to read and learn more. It will be useful for the visitors as well as for you because it will help you achieve good Google rankings.
Another thing that you can do is insert keywords in the images you post along with your other web content. These keywords are not visible to the average users. This process of inserting text into images is called “alt text”. Another pro tip that I will give you is to always make sure your web content is useful and that your website loads as fast as possible. Search engines value fast loading websites and good quality content; thus you’ll get more traffic.
SEO Versus PPC
If you have been researching different SEO techniques, then you might have come across the term PPC. It is an abbreviation for “pay per click.” SEO is an free and organic method to optimize your website while PPC is a paid method. PPC was also known as CPC (cost per click). It’s basically advertising your website on the top of search engines, and you pay each time someone clicks on your link. The benefit of PPC is that it provides fast testing and it protects you from the algorithmic updates of the search engines. When a search engine releases new updates, the PPC will be the same and will advertise your page at the same position whereas the organic search results will display according to its new algorithm. In regards to SEO, you’ll have to improve the quality of your content and make keyword updates to keep your Google rankings.
Why is SEO Important For Small Business Owners in Bakersfield
SEO for small businesses or new businesses in Bakersfield, it’s very important because at the start you can’t choose the PPC method to advertise unless you have a big budget. Small business owners need to rank their website organically. Therefore, they should choose good and relevant headings, titles, and promote their website through social media to get an audience. SEO can cost you nothing (but your time) but you have to make sure you upload relevant and quality content. If the content of your website is poor quality, then you won’t be able to optimize your website by using SEO.
How Much Does SEO Costs You?
SEO is a free method to optimize your website if you do it yourself. If you think you need a professional to do this job for you, then it will cost you as much money as your professional will demand.
How Can You Do SEO By Yourself?
You can do SEO by yourself as well. You don’t always need an SEO professional to help you get your page ranked at the top of Google. I’d say that if you have the time and energy, then you should do it by yourself. It’s not very difficult and anyone can easily do it if they know the proper techniques. I’ll guide you on how to start doing SEO for your website. Think about the niche of your website or weblog. After you decide, make sure the domain of your website or blog includes the keyword of your niche. Try to use natural and popular words for your domain name. For example, if you want to make a website for your bike, a domain like davidsbike.com is not good, try using mybike.com. If you already have a website, then you can skip this step.
Use your keywords in the URLs of your website. Try to use organic words for the URLs that are related to your niche, just like the domain name.
Use your keywords in your headings. Use creative headings. When you search for bikes, what do you write in the browser? Best bikes in the US? You won’t search for what kind of bikes are popular in the US. Keep this in mind and use words that would attract you when you would search for the same thing. Use attractive meta description tags. Meta descriptions are the little introductions of the website that is shown under the link in the search page results. Make sure that you write an attractive meta description that will entice Google searchers to click on your link. It is written in HTML, if you don’t know how to do it, don’t worry. Just make the introduction of your website good as search engines will make the first 155 characters on your website the meta description automatically.
Meta keywords are keywords that will tell search engines what your web content is about, but Google doesn’t put much weight on this metric because of spammers. I still use meta keywords because it doesn’t hurt. These keywords are not visible on a normal page. Meta keywords are written in the HTML of the website. When possible try to insert an internal link saying read more, further details, click here, more information etc. If you don’t want to do that, just show your website visitors any relevant content on your website and redirect them if they ask for more information. Try to optimize the code of your website. This can be done by asking a professional if you are not familiar with HTML. Make sure you upload quality content. Also make sure that it’s relevant to what people are searching for on your website to make them stay.
Never use any software for backlinks. If you can get genuine backlinks, that’s 100% better. If you can’t just try to make it easier for your visitors to share your content on their social media profiles like Facebook, Twitter, Google+ etc. Make sure your keywords look natural in the content. Don’t use a single keyword a hundred times in a 1000-word article because it will look spammy. Try use your keyword once per every 100 words. When you limit the use of keywords, it’ll look more natural to search engines and your readers.
Free In Person SEO Consultation – Bakersfield
If you’re in the Bakersfield area and you’re looking for an Bakersfield SEO company, contact us for a consultation. We’re also willing to meet you at your place of business for an in person free consultation. If you’re within a 15 mile radius of Beverly Hills, we’ll happily drive to you and analyze your website. Call us now to request a consultation.
Digital Marketing is a broader term used to accommodate the marketing of products or services by means of using technology, such as the internet. It also includes the usage of mobile phones, electronic media and all other mediums of digital enhancements. Digital Marketing’s development has changed with the passage of time, gone are the days when people used to travel for the sake of marketing their products, the means of brands and business has been changed and technology has substituted their travels. Now people utilize technology as a source of marketing. The digital platforms are amalgamated in the daily life of a lay man; people use their phones more often than visiting the physical shops. Digital marketing campaigns are coming more in handy and are becoming more prevalent.
The reason why Digital marketing is getting more pace is because people use the internet for everything now, and they’ll even use it more as time passes. The way people used to buy and sell has totally changed with the span of time. Marketing has always been the connection between the consumer and seller, and for that, a seller needs to be at the right place to show his goods and meet the buyers more often, and in today’s time the best place for this is the internet.
What Is Digital Marketing?
There are a lot of definitions for Digital Marketing because of the different tactical aspects involved. At an expertise level, digital marketing refers to advertisement done through different digital mediums such as email, websites, search engines, mobile applications and social media. The most common tactics of Digital Marketing are discussed below.
Paid search advertisement generally refers to the sponsored content on the top or on the side of a search engine. You’re charged a fee when your ad is clicked. Your advertisement appears when a specific keyword is typed into the search engine, then your advertisement is displayed to user. These ads are the most prominent ones. These ads are useful and effective when it comes to securing new clients.
Search Engine Optimization
Search Engine Optimization (SEO) involves writing long articles on your website, and writing keyword specific blog posts that are designed to display when someone types a certain phrase into Google. The fundamental point is to attract guests to your website when they search for products, organizations, or information related to your business. Search Engine Optimization (SEO) works hand and hand with digital marketing. Digital marketing involves paying money for advertisements, but SEO involves getting website visitors by getting your website placed within the first page of Google for free.
It is a famous saying that content’s quality makes all the difference. Content writing is the catalyst that drives your digital marketing campaign.
Firstly, it is the main ingredient for Search Engine Optimization (SEO), and secondly it ensures that you get seen via web-based networking media, i.e. social media. Thirdly, it gives you something of value to offer your websites visitors via your SEO efforts and paid advertisements.
Individuals aren’t simply watching recorded videos and posting selfies on social media nowadays. Many depend on social media to find, inquire, and learn about a brand before doing business with said company. For advertisers, it’s insufficient to simply post on your Facebook and Twitter accounts. You should include the social aspects of marketing to draw your consumer’s attention. In addition, a customer can influence his friends to check out your business and chances are that they will also come aboard and become your consumers.
As mobile phones have transformed into an necessity in our everyday lives, it’s imperative that advertisers take advantage of this. Phones are kept in our pockets, by our beds, and are checked non-stop all day long. This makes this advance technology more adaptable and easy to use for digital campaigns. From SMS and MMS to in-application displaying, there are various ways to deal with promotion on mobile phones. Finding the right system for your particular business will require testing, but it pays off in the end. Contact us to learn how we utilize digital marketing combined with SEO to improve your business fast.
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