Irvine SEO Services

What Is Digital Marketing?

Digital marketing is the combination of paid advertisements and SEO (search engine optimization). There are a lot of places online where you can pay for advertisements. The most popular way to pay for ads is through a process called PPC (Pay Per Click.) Pay per click means that anytime someone clicks on your advertisement, you’re charged a fee.

The most popular platform for pay per click advertisements is Google Adwords. With Google Adwords, you can place a bid on certain keywords that you want to trigger your ads within Google search. For example, if you own a local donut shop in Beverly Hills, you can bid on the keyword phrase “donut shop beverly hills.” When someone types that keyword phrase into Google, your ad will show towards the top of Google search and you’ll see a small disclaimer that says “Ad” next to your listing.

The pay per click bidding process is based on competition. You can decide how much you want to pay each time someone clicks on your ad. Depending on the industry your business is in, there could be a lot of a competition or little to no competition. The more competition there is, the higher the cost will be. The cost also depends on your target area. For example, if you only target a neighborhood like Beverly Hills, the cost will be less because there’s less people. But if you have a business that targets the entire county of Los Angeles (over 10 million people), then the cost will be higher because there’s probably hundreds of competing companies.

Why is Digital Marketing Important in Irvine?

Digital marketing is important because you’ll get faster results compared to SEO alone. SEO typically takes 6 – 12 months to see results. But with paid ads such as Adwords (pay per click marketing), you’ll achieve results right away. The goal of digital marketing is to combine SEO with paid ads. When you utilize this strategy, you can get immediate results while you wait for Google to rank your website on page #1 naturally. As your Google rankings improve naturally, you can reduce your budget for paid ads.

Is Google The Only PPC Platform?

Google isn’t the only platform where you can use the PPC advertising model. You can also bid to place your ads on Bing.com and Yahoo.com. Facebook also has a really good platform for ads. The main difference between Google Adwords and Facebook Ads is that people on Google are actively searching for your products and services. On Facebook, you can target people based on their location, their Facebook “likes”, interests and more. For example, if you have a business that offers acting classes; you can target your ad on Facebook to show to people that have showed interest or “liked” pages related to acting, theater, being famous and more.

If you have the budget, you should definitely consider utilizing digital marketing to achieve maximum visibility for your business in Irvine. If you’re not in a rush and you already have a steady client base, then you only need SEO.

Contact us for more information about digital marketing and SEO services in Irvine.

What is Social Media Marketing?

Everyone has different ides about what social media marketing is. Some people think posting daily on Facebook, Instagram and Twitter is social media marketing; but we disagree. If you’re just posting updates on social media, that’s not marketing; that’s using the website the same way everybody else uses it. If you post something that goes viral, that’s not social media marketing either, that’s just luck.

At SEO Noble, we believe social media marketing involves paid ads on social media. Facebook has an advertising platform that’s also connected to Instagram. If you decide to advertise on Facebook, you can target who sees your ad based on a lot of filters. For example, on Facebook you can target people based on their age, location, Facebook pages they like, employment, marital status and more. Using the Facebook targeting features, you can place your message in front of the right people and drive traffic to your website and increase sales. That’s the goal of marketing, right? The goal of marketing is to increase sales, not to post witty stuff that may go viral for one day and be forgotten the next day.

Why is Social Media Marketing Important in Irvine?

Social media marketing is important in Irvine because people spend an immense amount of time on websites such as Twitter, Facebook, Instagram, Pinterest and more. The goal of social media marketing is to put your message or ad in front of as many people as possible. The difference between Google Adwords and social media marketing is that people on Google are actively searching for your products or services. On social media people are just killing time, so you have to catch their attention with something that interests them. Social media marketing is the online version of a commercial. If you don’t have experience with commercials or print ads, then you’ll need help if you want to launch a profitable social media campaign in Irvine.

Contact us to learn more about social media marketing and how you can use it to improve your business.

What is SEO Content Writing?

SEO content writing is the process of writing content that’s optimized for Google. SEO content writing involves using the correct heading tags, meta keyword tags, anchor text, bold text, proper spacing, including images in your text, and writing lots of text.

You could use SEO plugins to guide you, but it’s not necessary. The most important part of SEO content writing is including your main keyword within your document. The first place you should include your keyword phrase is within the title of your article. The title of your article is considered your “title tag.” The title tag (title of your article) is what shows up in Google search. Google looks at your title tag first to determine what your article is about.

You also have to optimize your permalinks. Google also looks at permalinks to determine what your article is about. Your permalink should typically match the title of your article to inform Google that your article is relevant to the title. A permalink is the direct link to your article. For example, if I was writing an article about “SEO Video Tutorials”, then I would setup my permalink to look like this: www.MyWebsite.com/seo-video-tutorials. The permalink is the text appended to your domain name that links to an article or page. This is key when it comes to SEO.

Th next step is to add an H1 tag to your article. The “H” in H1 stands for “heading”, so you need to add a heading 1 tag to all your articles and pages. Depending on your websites template and/or wire-frame, the title of your article is also your H1 tag. If you’re not sure if the title of your article is your H1 tag, you can SEO analyzer tools to scan your website or view the source code. If you don’t know how to accomplice these tasks, you should hire an SEO company to do this for you.

Your article should also include an H2 and H3 tag. These tags should also use your main keyword phrase, and all the tags on your page should be centered around the main theme of your article. If you want to improve the chances of your web page ranking on the first page of Google, then your entire article or page should focus on one main keyword and/or subject.

Your article should use your keyword at-least once every 100 words. When adding your keywords to your article, ensure that your keywords are placed in a way that makes sense and that you’re not forcing your keywords into the article. Google can read your website like a human, so they’ll know if your “keyword stuffing” your web pages. Keyword stuffing is not good for SEO.

Your article should also include anchor text. Anchor text is a keyword or phrase within your article that is underlined and hyperlinked to a related page on your website. Google will follow these links to the other related pages on your website which will improve your SEO and Google rankings. It’s also important to note that users reading your article will sometimes click on your anchor text which keeps them on your website longer. The longer people stay on your website, the more relevant Google will think your website is.

As an added bonus, you should use the “bold” function to format your main keyword phrases using bold text. This places emphasis on certain keywords phrases that you’re suggesting are important, so Google will assume that the bold phrases are important too. Don’t go overboard when bold content on your pages. If you bold too much text on your pages, the pages begin to look sloppy and unprofessional.

When writing content, you also have to optimize your content for people that might happen to read your articles. Because most people consume content on their mobile devices, its better spread out your content using smaller paragraphs. This is known as mobile SEO. A normal size paragraph on your desktop computer will look like an endless wall of text on mobile devices because the screen is smaller.

If someone visits your website and they’re smacked in the face with a wall of text, they’re less likely to read anything on your website. Case studies have actually shown that people will actually leave your website if they feel that reading your content will be a burdensome task. The last thing you want to do is to format a website in a way that’s off-putting to your potential new customers.

It’s good practice to include images in your content because it’s good for SEO. Images break up the text, engage your readers, and you have the opportunity to embed keywords within your images. When adding images to your articles, double check to see how these images look on mobile phones. Sometimes your images can take up 90% of the page and leave only 10% of space on the left side of your image for text.

If you want to make sure that your images don’t wrap around your text in a way that reduces readability, you can also center your image in the middle of your screen and change the settings so the text doesn’t wrap around the image. That way when people view your articles on mobile devices, they’ll see the image in the middle of the article and the text will resume underneath the image instead of next to it.

Why is SEO Content Writing Important?

SEO content writing is important for several reasons. The most important reason reason to utilize SEO content writing is to clearly inform Google what your content is about. If you want Google to rank your web pages on the first page of Google’s search results, the first thing you’ll need to do is write your articles in a way that Google understands them, and make sure the pages are user friendly.

If your articles and pages are not user friendly, then Google will not be keen to promote your content. Google wants its user to have a pleasant experience using their search engine, and Google wants to present their users with the most relevant content. If people aren’t finding what they’re looking for on Google, then Google might lose some of their user base to Bing or another search engine.

How To Get Started With SEO Content Writing?

To get started with SEO content writing, you have three basic choices. If you’re not that busy and you have the extra time, you can experiment writing SEO content yourself and testing your SEO skills. If you’re a busy business owner like most people are, you can hire someone in-house to write all the content for you. Then you can pass that content on to an SEO consultant and have them critique or optimize the content for you to make sure it’s ready for Google.

If you value your time, the best option is to hire a reliable SEO company to produce high quality content for you. This will ensure that the content is written in a way that will rank high in Google, and ensure that the content is user friendly. This is the most expensive option, but if the work is done correctly the first time, you won’t have to spend money redoing all the SEO and content on your website in the future.

Contact us now to get started with our SEO content writing services.

5 Compelling Reasons Why You Need To Use Video Marketing

If a photo is worth a thousand words, then how much more value can a video have? The basis of video marketing is to interact and convince potential customers to buy by using videos. It’s a marketing strategy that we use, combined with SEO, to captivate and engage with your online audience.

Is it Worth Using Videos For Promoting Your Business and Brand?

Definitely yes. Video is one of the most flexible and profitable marketing tools currently being used. Below are five reasons you should start using video marketing with your SEO campaign immediately:

1. Social Media Platforms Love Videos – Videos are more engaging to social media users than any other content online. We incorporate videos into your business posts which drives higher engagement and interactions with your followers and non-followers.
2. Videos Appeal More to Mobile Users than Text – A study done by Deloitte recently established that Americans check their smartphones more than 8 billion times a day. It also found out that more than 75 percent of worldwide viewing is done through mobile. Because of this, we make sure that your videos are optimized for mobile devices.
3. Video Draws More Attention – The world is so demanding that only the most unique and quality content will grab your potential consumer’s attention. Video uses both visual and aural stimuli, hence it easily captures your audience’s attention. We’ll help you create unique content for your online videos, and get the videos distributed to video sharing websites.
4. Videos Build Stronger Emotional Connections – There’s probably a promotional video you saw running on your Facebook timeline five years ago that’s still fresh in your mind. That’s the emotional connection of video, and we’ll use video marketing and SEO to increase your sales.
5. Videos Drive Organic Traffic To Your Website – We’ll help you create engaging videos and upload them to YouTube, Vimeo, Udemy and other social media websites. This will allow you to reach more potential clients, and we’ll add links in the video and in the description that direct users back to your website.

Get started with video marketing today. It has proven to be one of the most effective ways to reach your audience. Contact us for more information.

How Large Corporations Find Success Using SEO & Digital Marketing

Most established companies are not sleeping on their laurels. They continue to discover more profitable niches and add value to their already existing products and services. If you miss out on the right marketing strategies to spur your growth, plowing profits and staying afloat can become a burden. How are big businesses utilizing digital marketing and SEO to quickly increase their market share? And how important is digital marketing and SEO to big businesses?

1. Use of Social Media

Almost more than half of the world’s population is on social media platforms. Most of the big companies have set aside budgets for social media paid promotions and ads. They have social media managers who reply to direct messages, create captivating content, and engage users on various platforms.

2. Creating Video Tutorials

Nothing appeals to online users than video content. More people are likely to click on a business promotion with a video than they would on text content. Multinational businesses have massively invested in this field. They are creating more videos with quality content each day.

• They are using videos to teach their customers how to use their products.
• The videos also help boost brand visibility and ultimately increases sales.

3. Use of Search Engine Optimization

The best way to drive traffic to your business websites must be through the use of SEO, and that’s what these big businesses are doing. They’re conveying insightful, engaging, and unique content that adds tremendous value to their brand.

4. They’re Leveraging influencers

A lot of big businesses target influencers who have a massive following on social media platforms. Social media influencers can help boost a businesses visibility and social media presence without taking several years to build an audience.

In Summary

You need to have a solid digital marketing strategy that supports the growth and development of your business. That’s the only way to being successful in marketing your business online. Contact us now for more information.

How Small Businesses Use SEO in Irvine?

Search engine optimization, commonly known as SEO, is used worldwide by companies as a marketing strategy to introduce the goods and services of their business to specific audiences.

How Can Small Businesses Use SEO in Irvine?

Before you introduce SEO as part of your marketing, you should set up a website. If you already have a website, make sure its design is up-to-date. This means:

• Hiring developers to redesign the current site to make it more attractive
• Conducting comprehensive research to identify the latest platforms and understand how to incorporate them into your website
• Having regular engaging content such as blogs, articles, infographics, etc.
• Well-written information about your business and your products or services

If you’re now setting up a website, you should consult an SEO marketing specialist for advice. This would ensure that your website is developed to achieve the best results. You will also need web developers and content writers. These professionals will help you capture the mission, vision, and the essence of your business. They will ensure your website is engaging to your visitors by getting the right messages across to them.

Once your website is set up, everything that is included – images, photos, content, and videos – must all focus on capturing, engaging, and maintaining your audience. You also have to keep a steady flow of information on your website with a Call to Action (CTA). This is how you get visitors to your website to comment, share, like, download or take actions that show engagement.

Why is SEO Important For Small Businesses in Irvine?

SEO attracts visitors to your website. It also enables your website to reach audiences both locally and internationally. This means greater chances for profit share in the online market. If you need a team of experts to help you achieve greater visibility in your industry, contact us for more information.