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When we hear the words landing page we, for the most part, consider PPC campaigns or some other type of web promoting. A landing page is a website page that you can’t find on the menu bar. You can usually only find a landing page through a special URL that business owners promote via PPC (pay per click) marketing, or other promotional materials.
The website page is linked with the promotional ad campaign you used to record the URL. Since the general audience who have seen the promotion will arrive on this page (in light of the fact that the URL isn’t publicized anyplace else), you as the website proprietor know precisely what the guest is searching for and you can give it to him promptly. This kind of page is likewise alluded to as a “Dedicated Landing Page” since it is committed just to the advertisement that acquired the guests.
Points of arrival are important to your success online, and truth be told, they are frequently the “makers or breakers” of your ROMD (return on marketing dollar). Bing Ads is an incredible approach to starting out small since you can test your landing pages without putting much of a strain on your budget. Here are a couple of different tips to help you create an ideal landing page:
Use a Consistent Message
Most entrepreneurs think they that they need different messages on their landing page. They think their guests will “get exhausted” seeing the same message, so they add 20 different messages and products on the same landing page. This is precisely the opposite of what you need to do. Today’s crowd of people are busy and overwhelmed. Studies show that you have under 3 seconds to get your websites visitors attention. You need your prospect to find your main message quickly and say “Yes, this is precisely what I came here for.” By exhibiting the same message that you gave in your promotion, your guest will know that they’re on the right website.
Remove All Other Distractions
A couple of years ago, a few smart web advertisers found that by removing every single other diversion from your landing page – i.e. remove the menu bar, remove your logo connecting to your home, dispose of whatever other promoting, and so on – you can increase your conversion rate dramatically.
This is not a one-size-fits-all situation depending on your business. You must know your business, know your message, and most importantly, know your business sector. For some people, the stripped down, no design, non-branded landing page may look like spam. Some visitors may even think that they’ve arrived at the wrong page, or that it’s a phishing website that’s looking to harvest emails and phone numbers.
Test Different Landing Pages
If you’re new to split-testing, my greatest suggestion is to pay close attention to small details. Just a week ago I consulted with a client who promoted one landing page in Publication A and another landing page in Publication B. Since the second landing page got more sign-ups, he was convinced that it was the “victor” and he was ready to go at it full scale.
Upon further review, we found that the demographics for Publication A were altogether different than Publication B. The success of the second landing page couldn’t be ascribed to the page itself since the visitors being sent to the page were a better fit for his product. In the wake of running some split tests, we decided that the best course of action was to promote the main homepage in the second distribution.
Offer Multiple Ways to Respond
Depending on how the website visitor accessed your website, they may need different ways to contact you. Some people are on their phones, public computers, or using shared WIFI at a local coffee shop. Because of this, some people might be reluctant to submit personal information or credit card numbers to your website at the time.
Make sure to incorporate different ways for your website visitor to contact you, for example: via phone, contact form, through regular postal mail, by means of Skype, online chat, or by going to your physical address.
Take Advantage of a “Thank You” Page
After a website visitor has filled out the information on your landing page (or have taken the requested action), don’t forget to send them to a “thank you” page. Instead of just saying “thank you”, why not give them additional information about your other products or services?
You can redirect your visitors to your products page, or send them to another page on your website where they can get more information about you and your business. This is a good technique to keep visitors on your website longer. Keep in mind that visitors who are requesting more information from you are more likely to review additional products you offer and buy from you.
You can also give your website visitors something for free on the “thank you” page like a special report, free ebook, coupon codes, and more. The potential outcomes for your “Thank You” page are endless. Since your “thank you” page will normally get a high conversion rate, this is an open door that you unquestionably need to exploit. Contact us for more information about our landing page services.
