More About Sales Promotions – One component of the promotional mix is sales promotion. Advertising, personal selling, direct marketing, and publicity/public relations make up the bulk of the promotional mix. In order to boost customer demand, generate market demand, or improve product availability, sales promotion employs both media and non-media marketing communications for a predetermined, brief period of time. Examples include giveaways, coupons, discounts, point-of-purchase displays, premiums, prizes, free samples