Should You Stop Marketing During COVID-19? –

The coronavirus has undoubtedly shaken up things in the world causing many companies to stop working or desperately trying to adjust to the situation the best they can.

As an air of uncertainty lingers over businesses, marketers now have to rethink their entire strategies while trying to be more sensitive at the same time. The supply chain is disrupted, consumers are worried and stuck at home, so does it make sense to still advertise your products? Ad revenue has already certainly declined for Facebook and Google.

Each marketing move now carries the risk of a severe backlash, so brands must be very careful about what they say and how they do it. Several big brands have taken this desperate situation as an opportunity to launch certain ads but faced severe backlash as their ads were deemed insensitive. It’s a tricky time for digital marketing.

What Will Happen If You Stop Advertising?

You must ask yourself what will happen if you stop all your marketing efforts until further notice. Is budget-cutting really the answer to the crisis?

The coronavirus crisis could endure for another couple of months and it has already disrupted the economy. If you pause everything and stop advertising, what will happen with your brand? You might be completely forgotten.

Some Are Doubling Their Digital Marketing Budgets

While many businesses have slashed their marketing budgets in half or completely paused spending, others are investing more than ever. Why? Because once we get out of this, the competition will be fierce.

All businesses will boost their digital marketing budgets during the second half of the year in hopes of claiming their spot in the market. That means that it will be much harder to stand out and reach new customers if you put all your marketing efforts at a stop right now. Not to mention that consumers will have zero tolerance for brands that don’t bring any real value.

The best thing you can do is adjust your marketing campaign to the situation so that once we come out of this, you’ll have already earned your place. You will be way above the competition due to your consistent marketing efforts. Provided that your marketing campaign makes sense at the moment.

So to answer the question of should you pause your marketing efforts during this global pandemic? Rethinking your strategy-yes, putting everything to a halt-no. Contact us for more information.