Social Media Marketing Mistakes –

If you’re building your brand, social media is the place to be, especially now that everyone is staying at home with loads of free time. But surprisingly, despite the countless how-tos, tutorials, and guides for social media marketing, many companies are still making the same mistakes over and over again.

In this post, check out what some of the most common social media marketing mistakes are and how to avoid them.

Focusing on Sales Only

Of course, social media can help boost your sales but that’s not what social media is all about. If you only focus on sales and advertising your products without any deeper value, your audience will lose interest.

Remember the “social” in social media, and keep in mind that you need to interact with your audience, not just advertise your product or service. In an age of over-saturation with ads, your competitors will quickly surpass you if you don’t step up your game.

Share links to valuable content, give credit, make it about someone else because people actually like that. Instead of promoting your organization only, try to appear more human.

Forgetting That Not All Social Networks Are The Same

This is such a common mistake even though it should be clear by now that social media channels are different and should be treated as such. If you have company accounts on several social media networks, you need to tailor a different approach for each one of them.

Your audience is not the same on all social media. And naturally, users of different social media require different content, so sharing the same post on all channels won’t do.

Let’s compare LinkedIn and Instagram, for example. LinkedIn is a business network and not a place for memes and slang, as opposed to the second social media channel. A post with a bunch of hashtags will do good on Instagram but not on LinkedIn or Facebook, for example.

You can go in-depth on LinkedIn and Facebook but keep it short on Twitter, which has a character limit anyway. If you fail to understand this, you’re wasting your efforts.

Posting Inconsistently

Posting countless status updates on Facebook daily is a no go. On the other hand, posting inconsistently is not smart either. You need to find a balance. It’s much better to post once per day than to post 5 times today and then disappear for a week or longer.

You want to post consistently to keep reminding people that you’re present but not too often to cause them to unfollow you. Contact us for more information about social media marketing.