Marketing and Customer Centricity
Customer Centricity – What’s the advantages of customer-centricity and how can be used to build stronger customer relationships through marketing? Customer-centric marketing is an approach that places the needs of customers first. It seeks to comprehend and meet the needs of customers by fostering a healthy relationship with them. In order to accomplish this, marketers must customize brand interaction and product/service delivery, including promotion, advertising, selling, and other promotional strategies.