Additional Website Analytics Metrics –
The measurement, gathering, analysis, and reporting of web data for the purpose of comprehending and improving web usage is known as web analytics. Web analytics is a procedure that may be used to analyze website traffic as well as conduct market and commercial research, as well as evaluate and enhance the performance of websites.
Applications for web analytics can assist businesses in evaluating the success of conventional print or broadcast advertising efforts. It can be used to predict how website traffic will vary if a new advertising campaign is launched.
Web analytics can be used to develop user behavior profiles or provide information on the number of visits and page views to a website. It aids in determining popularity and traffic trends, which is helpful for market research.
Part 1 of our article is available here. Additional website analytics indicators are provided below for you to take into account as you seek to enhance your company’s digital marketing.
Website Metrics You Can Track
Active time on website – Based on mouse movements, clicks, hovers, and scrolling, active time/engagement time measures the average amount of time visitors spend actually interacting with content on a web page. This statistic, which differs from session duration and page view duration/time on page in that it can assess the length of engagement in the final page view, is uncommon in analytics systems and data collection techniques.
Average page views – Page depth is the approximate “size” of an average visit and is computed by dividing the total number of page views by the total number of visits. Average page depth/page views per average session.
Average page view duration – Average page view duration measures how long visitors typically stay on a given website page.
Clicks – A single instance of a user clicking on a hyperlink to move from one website page to another is referred to as a “click.”
Events – An event on a website is a distinct action or group of related events. One kind of event is a page view. Additionally, clicks, form submissions, keypress events, and other client-side user actions are included in events.
Exit rate percentage – Exit rate exit is a metric that is used for a specific page, not an entire website. the proportion of visits where a page is seen and it is the last page seen during the visit.
Unique visitors – First session or visit (also known as “Absolute Unique Visitor” in some tools) a client visit who can be uniquely identifiable and who has, in theory, never been here before. The First Visit label is unreliable if the site’s cookies have been deleted since their previous visit because the only way to tell whether the uniquely identified client has visited the site before is the presence of a persistent cookie or through digital fingerprinting that had been received on a prior visit.
Frequency/session per unique – Frequency counts the number of times a particular website is visited in a specific amount of time. It is computed by dividing the overall sessions (or visits) for a certain time period, such as a month or year, by the overall unique visitors. It is also used synonymously with the word “loyalty.”
Keep in mind that an advertisement may appear on a page that has been seen below the region that is really shown on the screen, therefore the majority of impression metrics do not always imply that an advertisement has been viewable.
New visitors – A new visitor is someone who has never been before. This definition can lead to certain misunderstandings (see typical misunderstandings below), and it is occasionally replaced by a study of first visits.
Page view duration – Page time viewed, page visibility time, and page view duration refer to the length of time that a single page (or blog, ad banner) is visible on the screen. They are calculated as the interval between the time that the page was requested and the time that the subsequent request was recorded. The viewing time of that particular occurrence of that page is not included in reporting if there is no subsequent recorded request.
Repeat visitor – A repeat visitor is a person who has been there at least once before. Visitor recency is the number of days between the previous and current visit.
Return visitor – A distinct visitor whose activity includes a visit to a website during a reporting period, but where the unique visitor has previously visited the website. The person is only counted once throughout the reporting period.
Singe page visit – A visit during which only one page is viewed (this is not a “bounce”) is referred to as a single page visit or a “singleton.”
Site overlay – Site overlay is a reporting approach where statistics (clicks) or hot spots are superimposed on a visual representation of the web page based on their actual location. The ratio of users who click on a particular link to all users who view a page, email, or advertisement is known as the click-through rate. It is frequently used to assess the success of an email marketing campaign and an online advertising campaign for a specific website.
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