About Email Marketing

When evaluating marketing strategies for one’s brand, savvy business professionals compare the revenue earned from specific marketing approaches to the costs involved. If the liabilities outweigh the benefits – financially or otherwise – it makes little sense to continue utilizing such strategies. Email marketing can be a significant branch of digital marketing that is both convenient and cost effective.

Communicating via electronic mail was one of the earliest benefits of the internet. With its ease of use and global reach, email marketing can be one of the most beneficial tools in a marketer’s proverbial tool belt. List serves are easy to setup and incredibly economical. If done properly, email marketing can greatly increase one’s return on their marketing investment.

What Purpose Does Email Marketing Serve?

Email communications can be used to promote one’s business to a large constituency or target audience. Many businesses offer services that may seem quite similar to others, but through email promotions, a business owner has the opportunity to pitch his or her USP, or Unique Selling Proposition, thus differentiating his business from the competition.

The use of email communications can also improve a business’ relationships with consumers. Businesses can utilize email communications to recognize special occasions, holidays or milestones, and can offer special discounts and incentives to boost interest and brand loyalty. Emails can be personalized by using the customer’s first name which can also strengthen the business-customer relationship.

Advantages of Email Marketing Over Social Media Marketing

Email remains one of the most widely used forms of digital communication and boasts a broader user base than even social media platforms. With a greater number and diversity of users, email communications provide a larger market to reach with advertising strategies. As a more direct approach than placing ads on social media – where posts can get lost when media streams are updated – a robust email marketing campaign can provide the perfect solution for diversifying for any marketing portfolio.

What do you think about email marketing?