White Hat SEO vs. Black Hat SEO – It’s possible to categorize SEO methods into two broad categories: those that search engines recommend as part of good design (“white hat”), and those that search engines disapprove of (“black hat”). Spamdexing is one of the methods used by search engines to reduce the impact of the latter. Commentators in the SEO community have categorized these methods and practitioners as either white
How To Create Great Content Fast! – A great challenge faced by most online and content marketers is how to create and develop content that stands out from the rest. It’s believed that you have to be a professional with years and years of experience before you can even think of doing this. Another challenge here is that not only excellent content needs to be created, but it needs to
Should You Invest in SEO? – Should you use online marketing or SEO to improve your business? It’s a commonly asked question and many business owners prefer internet marketing. Let’s take a look at why search engine optimization (SEO) is needed and why it should be considered an investment. The first reason is that it’s cost effective. With proper optimization, the business can cut costs by a large margin. This
SEO Tips For Newbies – Search Engine Optimization is an excellent way of getting your page to rank higher and increase your website traffic. SEO is actually not very difficult to perform. Let’s take a look at some of the effective ways and means. Keywords have remained a large part of SEO. Search engines have evolved to understand acronyms, plurals, abbreviations, and synonyms. This tells us that fewer varieties of