Video Marketing Advice 2020 –

By now, you are already aware of how valuable video posts are. They help you increase your conversion rate, they represent the most-shared content on social media, and they are more engaging than text posts. Businesses have realized this and are flocking to YouTube. But what are the types of video posts that people enjoy seeing the most? Here are some of them.

Interviews

Invite a guest and get a list of questions, since interviews are among the most popular video posts online. They’re fairly easy to create. All you need to do is invite an industry expert and prepare a few questions that your audience would like to know more about. Easily-generated, useful content!

Vlogs

When you think about it, creating a vlog is cheap and anyone can do it. Almost everyone IS doing it! It’s without a doubt one of the most popular types of videos. Vlogs are the perfect technique to engage with your audience and show them that you are more than just a brand. They enable you to connect with people, and they can be created (and watched) on the go.

Stories

We could say that social media stories are sort of like vlogs. What’s great about stories is the fact that they don’t have to be high-quality since they disappear after 24 hours. They are also a great format for social advertisers; many businesses use stories to promote their products.

Training and Education Videos

Training and educational videos are a trend that will only grow in 2020. Courses, how-to guides, product tutorials, and more. Of course, these need to be quality videos. They’re engaging, and far more interesting, than reading long blocks of text. Educational platforms have already embraced video technology. LinkedIn, for example, has a wide base of video courses available to premium users. Contact us for help with your video marketing strategy.