Social Media Trends in 2020 –
Social media remains one of the strongest points of every marketing campaign, but the trends change frequently. Whether you want to or not, you must keep up with these trends because you need to stay competitive and find new ways to engage with your customers. Here are some of the social media trends to watch out for in 2020.
A Shift in Metrics
So far, the number of likes and comments has been the most relevant metric for measuring success on social media. Well, things appear to be slowly changing. Especially since Instagram decided to remove likes. The focus will be on what is actually being said, on the conversation with customers. Businesses will be striving to understand what inspires their customers instead of aiming for likes, which represent a short-term success.
Smaller Audiences are More Meaningful
Businesses have used the popularity of influencers to promote their products and services for a long time. But with the removal of likes, emphasis will be placed on meaningfulness. Influencers with a smaller following usually have a higher engagement level. Who you connect with is becoming more important than connecting with a lot of people. Hence, more businesses will start to connect with influencers with fewer followers who aren’t solely interested for the brand deals and likes.
Videos Will Dominate
What type of content do people usually share on social media? The answer is video content. This is not a new trend, but it’s becoming a dominant one and won’t be going anywhere in 2020. Both short and long video posts are increasingly popular, so businesses will be trying to stay competitive by creating engaging, high-quality product tutorials, interviews, webinars, vlogs, culture videos, etc. That means you need to head to YouTube as soon as possible if you haven’t done that already. Contact us for more information and/or help with your video marketing.