Overview Of Copywriting As A Career And Skill

October 21, 2017
by Mathew Pitt

A Career In Copywriting If you search copywriting meaning, then one of the first definitions you will get is, “writing text for the purpose of marketing or advertising.” Effective copywriting hinges on your ability to convince those customers who are interested in your services. Copywriting as a Career Copywriting is a timeless skill. From printing advertisements in newspapers, magazines, sales letters, to email marketing; digital marketing and social media marketing

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About Google Analytics

October 21, 2017
by Kent Mauresmo

Learn About Google Analytics Web analytics can be defined as the collection and analysis of data in the web for optimizing web usage. Google Analytics is one such web analytics tool. It is also among the most popular tools. It develops statistics about a website’s activity and helps you understand better. You will be able to analyze your visitors better and move ahead accordingly. Google Analytics makes use of first-party

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Free Social Media Managing Tools

October 21, 2017
by Tommy Park

Social Media Managing Tools Social Media Marketing has become more and more popular. With many platforms, each catering to a different way of reaching out to the public, marketing has become easier and not to mention, faster! The one problem many face is to manage all the social media platforms at all times. Many social media managing tools have come to the rescue. We will see some of the most

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How To Guest Blog The Right Way

October 21, 2017
by Mathew Pitt

How To Guest Blog Guest blogging can be defined as a method where one writes an article on others’ blogs to increase traffic for own blog by way of backlinks. This can work both ways. You might get requests to publish their posts on your blog. Some of the advantages of guest blogging are successfully reaching out to more audiences, slowly building authority in your sector, increasing traffic flow, and

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3 Most Common Types of Competitors

October 19, 2017
by Mathew Pitt

Types of Competitors In our previous article about the significance of competitive analysis, one of the points that was discussed seemed rather simple: compiling a list of all your competitors. This step is not as simple as it may appear, however, due to the classification of competitors targeting your consumers. For a robust competitive analysis, you must not only know who your competitors are, but what kind they are. Direct

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How to Evaluate a Social Media Marketing Strategy Beyond Metrics

October 19, 2017
by Kent Mauresmo

Social Media Marketing Metrics Although metrics are one of the essential elements of a successful social media marketing strategy, there are other key components that should be considered even before launching any digital marketing campaign. These factors need to be taken into account during the process of content production. The performance of key indicators will most likely fulfill the executives’ expectations if the strategy clearly and completely reflects the unique

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3 Steps to Competitive Analysis

October 19, 2017
by Mathew Pitt

Competitive Analysis For SEO Our last article examined the importance of analyzing your business’ competition. Now, we will look specifically at three instrumental components of writing a competitive analysis. Before digging into the logistics, however, it must be noted that conducting good business means maintaining good relationships with your competitors. A thorough competitive analysis cannot come at the expense of these relationships! How Many Competitors Are Out There? First, identify

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What Is Search Engine Marketing? Why Is It Relevant?

October 18, 2017
by Mathew Pitt

Uncover The Truth About Search Engine Marketing Suppose you have started a business which sells sports equipment. Now you need to try a few marketing strategies to get people to attract consumers, but what if consumers search for “sports equipment” and are instantly greeted with your website? Wouldn’t that be nice? Search Engine Marketing (SEM) initially was used as a term that consisted of paid search marketing as well as

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