What Is Search Engine Marketing? Why Is It Relevant?
Uncover The Truth About Search Engine Marketing
Suppose you have started a business which sells sports equipment. Now you need to try a few marketing strategies to get people to attract consumers, but what if consumers search for “sports equipment” and are instantly greeted with your website? Wouldn’t that be nice?
Search Engine Marketing (SEM) initially was used as a term that consisted of paid search marketing as well as search engine optimization. However, now only the paid search marketing comes under the term SEM. SEM is a very effective to increase your website’s traffic.
Search Engine Marketing is a form of internet and digital marketing that involves promoting your website and brand by buying ads to display them on search engine page results (SERP) like Google, Bing or Yahoo.
SEO or SEM? Why Not Both?
One of the key terms that you’ll find associated with SEM is Pay Per Click (PPC). When a consumer searches for a product or service and click the paid ads, advertisers need to pay for each click. The benefit of PPC is that advertisers only have to pay if consumers take an interest in their products and services. For instance, you have to pay $100 for 100 clicks. However, if even 10% of those consumers decide to do a business, then you can make a nice profit with a considerably low investment through PPC.
Unlike Search Engine Optimization which takes longer to setup and produce results, SEM is quick in delivering results. You can start applying SEM to your business today and can see the difference in less than 24 hours. On the other hand, SEO will get your website permanently on the first page of Google. We advise using SEO and SEM together to achieve the best results for your business.