Digital Marketing in 2018 –
Digital marketing is the newest form of marketing and it looks like it’s here to stay. Not only is it cost-effective, it’s also a great way to market your brand. The best way to start out is by using Search Engine Optimization or SEO. It refers to the process of making certain changes to your website so that your page shows up at the top in search engine results. Since Google updates its algorithms frequently, only the most relevant results show up. Putting in enough efforts to take in organic traffic is something you must do.
Search Engine Marketing is the process of driving traffic to your website, mostly thanks to paid search marketing. There are several types, such as CPC (cost-per-click) model, CPM (cost-per-thousand impressions), or PPC (pay-per-click). You can do this on different platforms. The most popular ones are Google AdWords and Bing Ads. Search Retargeting & Site Remarketing, Mobile Marketing, Display Advertising, and Paid Social Advertising are some of the strategies that fall under this kind of marketing.
No matter which algorithm gets an update – Penguin, Panda, or Hummingbird – everything tells us that content is measured as a very important parameter while filtering the results on the search engine. A good idea is to have specific content types for different platforms. Writing blog posts are also a great way to get yourself some quality backlinks. Social Media Marketing works with social media platforms with the goal of generating more traffic to your business. Popular platforms include Facebook, Instagram, Pinterest, Google+, Twitter, and Linkedin.
Mobile marketing is a whole type of marketing in itself. Since more people than ever are using smartphones and tablets nowadays, it is a great avenue you can use to promote your brand. Make sure that all content and the platform itself is optimized for mobile devices. Email marketing and affiliate marketing are other digital marketing strategies that you can make use of.