Los Angeles Digital Marketing –

An important part of marketing today is the use of digital media and platforms such as the internet, desktop computers and mobile phones to promote products and services. During the 1990s and 2000s, it changed the way companies and brands used technology to market themselves.

Digital platforms have become increasingly important in marketing strategies and daily life, and as a result, digital marketing campaigns have proliferated. These campaigns use a variety of tactics, including SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and more.

Television, SMS and MMS, callback and on hold mobile ring tones are examples of non-Internet channels that provide digital media that can be used for digital marketing. Digital marketing differs from online marketing in that it utilizes channels other than the Internet.

Brand Awareness

Brand awareness, or how well customers and the general public know and recognize a company’s brand, is one of the most important goals of modern digital marketing campaigns. Digital marketing, and marketing in general, rely heavily on raising consumer awareness of the importance of a brand’s image and influencing their purchasing decisions. ‘Impact of Brand on Consumer Behavior,’ an essay published in 2015, asserts:

Consumers often consider brand awareness to be a precondition for making a purchase, as it is the most important factor in determining whether a brand is included in their consideration set. Due to their familiarity with the brand and its characteristics, consumers’ risk assessment and confidence in the purchase decision can also be influenced by brand awareness.

According to recent trends, businesses and digital marketers are prioritizing brand awareness, putting more effort into cultivating brand recognition and recall than they did in previous years. According to a 2019 Content Marketing Institute study, 81% of digital marketers have worked to improve brand recognition in the past year. A new survey from the Content Marketing Institute found that 89 percent of B2B marketers now prioritize brand awareness over sales efforts. Contact us for more information.