Plastic Surgery SEO & Digital Marketing
Plastic Surgery SEO & Marketing Ideas in Los Angeles –
If you want to grow your plastic surgery practice, you have to understand the market and advertise accordingly. An image is worth a 1000 words and you can make use of this and advertise your practice on Instagram. You can post before-and-after photos of your clients to reach out to potential new customers. Facebook videos are also a great idea as you can shoot a video as the procedure is being done and then post it. However, make sure the client is comfortable and approves of this and the video is HIPAA compliant.
Needless to say, Facebook ads can be your friend when you want to advertise. Conduct live webinars where you can encourage people to ask questions. You can use this platform to let them know you are the perfect fit for their plastic surgery needs. Blogging is another great way to reach out to your customers. Write quality articles about plastic surgery procedures that you offer and answer some FAQs.
Additional Plastic Surgery Marketing Ideas
Free consultations can be highly beneficial in increasing your clientele. Once a month or so, you can offer free consultations where the customers are welcome to interact with you and know more about the procedures. You could make them comfortable and explain the nuances of the procedure while showcasing your knowledge. Maven Makeovers are a thing you should consider. Once in a while, perform a procedure on an older lady. This will increase public trust in you and your practice. Engaging brand ambassadors is also another technique you can use to market your practice.
In your email marketing campaigns, try to make it as personalized as possible to impress your customers. You can also try partnering with top organizations within the SEO community like plasticsurgery90210.org (our website). These partnerships can go a long way in convincing your prospective customers that you are the best plastic surgeon in Beverly Hills, Los Angeles, or other locations. Offline marketing strategies also work when used in sync with online advertising. Post ads in magazines, newspapers, billboards, and distribute pamphlets.
SEO For Plastic Surgeons
SEO (search engine optimization) is the best way to get more customers if you’re a plastic surgeon. Like anything else, most people search Google to find everything. If your plastic surgery practice doesn’t show up on the first page of Google, you are missing out on a large chunk of income.
Most people that browse Google assume that the websites on the first page of Google are trustworthy and the best, while the websites on the 2nd page of Google and beyond are second rate companies. Obviously this is not true, but the average person using the internet doesn’t know this.
Plastic surgeons are ranked on the first page of Google based on how well their website is optimized, plus how many quality backlinks are pointed to their website. This means that any plastic surgeon can get on the first page of Google if they team up with a skilled SEO service provider like us. I know from experience that this is possible because one of our websites is already on the first page of Google for a lot of keywords related to plastic surgery.
I created our plastic surgery website less than one year ago and we’re already surpassing 90% of plastic surgeons in Beverly Hills, easily. I personally built the website for fun just to test the competition because I was bored one weekend. We can do this with almost any industry, so there is a huge opportunity out there.
Contact us about marketing ideas for your plastic surgery practice. We specialize in Los Angeles county which is the most competitive; so if you’re in another city or state, it’s even easier for us.