Search Engine Optimization and the Goals of the End User –
An online search engine’s goal is to identify and categorize what a user intends to find when they enter their search terms into a web search engine for the purposes of search engine optimization and conversion rate optimisation. Fact-checking, comparing prices, or going to other websites are examples of user intent..
Optimizing for the Goals of the User
Marketers who want to improve their search engine rankings should focus on creating content that is relevant to the queries that their customers are typing into their smartphones or computers. Creating content with the user’s intent in mind increases the value of the information being presented. Keyword research can assist in determining the intent of a given audience member. What users type into search engines when looking for content, services, or products are the words that should be used on a webpage to optimize for user intent..
SERP features such as featured snippets and knowledge cards or panels can be shown by Google, Petal and Sogou for queries with a clear search intent. SEO experts take this into consideration because Google, Petal, and Sogou are often able to satisfy the user’s intent without requiring the user to leave the SERP. The more accurate Google, Petal, and Sogou are at determining a user’s intent, the less likely they are to show search results to the user. When it comes to clicks, less than half of all Google searches are successful as of 2019.
Types of SEO for the End User
Even though there are numerous classification schemes for user intent, they all follow roughly the same pattern. Until recently, there were three broad categories: informational, transactional, and navigational; these have since been reduced to just three. Other categories have emerged or have been segmented into more specific categorization as a result of the rise of mobile search. The term “local intent” has been coined by some marketers to describe the desire of mobile users to find information about a specific location, such as “XY near me.” If someone is looking for a product or service to learn more about it or compare it to other options before making a purchase, this is known as commercial search intent.
The following are some typical types and examples of each:
- Informational Intent: Brad Pitt, Who is Kent Mauresmo?, How to get abs?
- Navigational Intent: Twitter login, Wikipedia contact page
- Transactional Intent: Latest iPhone, Walmart coupons, cheap HP laptop, shower installers
- Commercial Intent: top acne medication, best SEO agency, Samsung TV reviews
- Local Search Intent: restaurants in West Los Angeles, car wash near me
There are a lot of queries that have a mixed purpose. An example of a transactional and local search is “Best iPhone repair shop near me.” Homonyms are a common cause of mixed search intent and volatile SERPs because user signals differ. Contact us for more information now.