The Pros & Cons of Social Media Marketing

Social Media is on the rise. From a kid as young as 4 years old to an old lady aged over 80, the fever of social media has caught up with everyone. It is not as bad as many make it out to be. In fact, if you are a business owner, this is probably the best news ever! Social Media Marketing is a new concept where people market their products or services on the social media networks to attract more customers.

Social Media Marketing is used to reach out to the people about a new product or service or to promote your company or business. People are more comfortable in providing honest feedback over social media, which could help you improve. But as with anything, there is are drawbacks with this as well. We will see both the pros and cons of social media marketing in this article.

Pros & Cons

Advantages of Social Media Marketing: It helps in increasing awareness about the product or the company and helps increase the flow of traffic. Social Media acts a platform where the company is able to communicate informally with the audience/customers and this might help them gain an insight into the minds of the customers and their expectations. With the correct social media used, one can reach out to the target group effectively. It is a relatively inexpensive and fast form of marketing.

Drawbacks of Social Media Marketing: Though the benefits exceed the drawbacks by a large margin, they nevertheless do exist. Miscommunication via a post or incorrect information posted by mistake could put you in trouble. Also, keep in mind that negative feedback could travel just as fast as positive ones. Copyright issues with images or content are one of the most common troubles.

On the whole, social media marketing is a great way to market your product or business. Taking a little care could help you stay off the cons of SMM.