social media marketing los angeles

How to Evaluate a Social Media Marketing Strategy Beyond Metrics

October 19, 2017

by Kent Mauresmo

Social Media Marketing Metrics Although metrics are one of the essential elements of a successful social media marketing strategy, there are other key components that should be considered even before launching any digital marketing campaign. These factors need to be taken into account during the process of content production. The performance of key indicators will most likely fulfill the executives’ expectations if the strategy clearly and completely reflects the unique

Jeff Bullas – From Jobless To Ruling The Internet

October 18, 2017

by Tommy Park

Who is Jeff Bullas? Less than a decade ago, a man used to struggle finding a job and had to battle unemployment at times. With the added burdens of $50K in debt and a divorce, even his closest friends and family must have thought that he was done for. However, now he has a website that gets one million visitors in a year and more than 600K followers from social

Social Media Is Not A Virtual World, It’s A Real Environment

October 18, 2017

by Kent Mauresmo

Social Media: Fake or Real? There still are some people who tend to criticize the amount of time others dedicate to social media spaces by saying they do harm to their social lives when they engage in the digital world. Those who spend a significant part of the day on social media-related activities are often told that they waste their time in virtual relationships. Is that true? In their 2016

Social Media Marketing Pros & Cons

October 18, 2017

by Kent Mauresmo

The Pros & Cons of Social Media Marketing Social Media is on the rise. From a kid as young as 4 years old to an old lady aged over 80, the fever of social media has caught up with everyone. It is not as bad as many make it out to be. In fact, if you are a business owner, this is probably the best news ever! Social Media Marketing

What Makes BuzzFeed a Huge Viral Content Producer?

October 16, 2017

by Mathew Pitt

About BuzzFeed’s Viral Content It is extremely difficult to find a young internet user who has not been exposed to BuzzFeed’s content. The media platform dedicated to viral content production and monitoring designs messages based on the audience’s needs. It might sound obvious but this actually requires deep analysis. BuzzFeed’s content geniuses work based on key elements that will trigger the user’s desire to let others know how they felt

7 Things You Must Avoid As An Email Marketer

October 15, 2017

by Kent Mauresmo

Email Marketing Tips Before incorporating email marketing approaches into one’s advertising strategies, business professionals must be aware of best practice behaviors and avoid any actions that create problems rather than solutions. Some marketing campaigns utilize a broad sowing technique whereby emails are sent out in large numbers to random users. This indiscriminant mailing, however, can result in more negative than positive results and has actually precipitated legal action in the

Why Are Influencer’s Choosing Instagram Stories Over Snapchat Moments?

October 14, 2017

by Tommy Park

Instagram or Snapchat? Yes, Instagram has also become much more popular among influencer’s. Their use of Snapchat Moments declined 33 percent over the course of a six-month period ended in August, according to a study conducted by the social marketing agency Mediakix. Over the same period, there was a 14 percent increase in Instagram Stories’ usage. The research found that, on average, 12 top influencer’s posted 7.6 Instagram Stories per

The Perfect Social Media Strategy Targets An Accurately Defined Audience

October 14, 2017

by Kent Mauresmo

How To Target Your Audience Once you have determined the purpose of your social media strategy, the next step is to make a detailed analysis of the audience you intend to reach. People use social media platforms to establish personal connections and stay in touch with other people who share similar interests. If you want successful results, start to think about your target as an individual rather than just a

Is Your Brand Ready To Create Strong Relationships With The Ideal Customer?

October 14, 2017

by Kent Mauresmo

Branding Your Business Poorly designed social media strategies are too common. One of the reasons is that companies and individuals who produce content for social media platforms forget that online communities are formed by human beings. It might be obvious but people tend to feel connected to other people, which is why is so important for brands to define their personality. Unique brands with specific human characteristics succeed at building

How Mobiles Changed the Marketing Game

October 14, 2017

by Kent Mauresmo

Mobile Marketing “Computers in the future may weigh no more than 1.5 tons.” – Popular Mechanics In the mid-1950s, this assertion by one of the leading technology magazines of the era represented what America forecasted for its technological future. The prediction, however, proved to be quite off target, and the fact that many of you might very well be reading this article on a smart phone that weighs less than

The Key Factor of a Successful Social Media Strategy

October 14, 2017

by Mathew Pitt

Social Media Strategies When designing your social media strategy, never underestimate the relevance of a clear purpose. Regardless of the type and size of your business, you need to know the response you wish to obtain from your online community. If you are unsure about the responses you want from your target, think about your brand’s needs and how they can be met in the near future. Where are your

How Domino’s Pizza Employed Social Media Marketing To Gain Customers

October 11, 2017

by Mathew Pitt

Domino’s Pizza started its operations in 1960. It is now the largest pizza chain in the world with more than 5,700 branches over the world in 58 countries. Domino’s initially offered only delivery or carry-out. Domino’s Pizza & Social Media Marketing Domino’s Pizza has always been ahead of the game. They’ve kept adapting according to the needs of it’s customers and kept itself thriving as one of the most well

How Taco Bell Uses Social Media Marketing For Brand Awareness

October 11, 2017

by Tommy Park

Taco Bell is one of the most renowned fast food chains with 350 franchises located in different parts of the world. It offers Mexican food including tacos and burritos. Taco Bell & Social Media Marketing Taco Bell struggled in the past but it was quick to adapt to social media and became a sensation again. Now Taco Bell’s social media marketing strategies are studied thoroughly by experts and they have

Why Is Social Media Marketing Important?

October 9, 2017

by Kent Mauresmo

Social Media Marketing Social media marketing refers to advertising your business, which can be either a product or service, on social media websites like Facebook, Instagram, Youtube and others. There are a lot of users on these websites that are potential customers. Facebook alone has more than 2 billion users. How are businesses making money from social media marketing. And why do business owners need the help of social media marketing

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