How to Evaluate a Social Media Marketing Strategy Beyond Metrics

October 19, 2017
by Kent Mauresmo

Social Media Marketing Metrics Although metrics are one of the essential elements of a successful social media marketing strategy, there are other key components that should be considered even before launching any digital marketing campaign. These factors need to be taken into account during the process of content production. The performance of key indicators will most likely fulfill the executives’ expectations if the strategy clearly and completely reflects the unique

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Jeff Bullas – From Jobless To Ruling The Internet

October 18, 2017
by Tommy Park

Who is Jeff Bullas? Less than a decade ago, a man used to struggle finding a job and had to battle unemployment at times. With the added burdens of $50K in debt and a divorce, even his closest friends and family must have thought that he was done for. However, now he has a website that gets one million visitors in a year and more than 600K followers from social

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Social Media Is Not A Virtual World, It’s A Real Environment

October 18, 2017
by Kent Mauresmo

Social Media: Fake or Real? There still are some people who tend to criticize the amount of time others dedicate to social media spaces by saying they do harm to their social lives when they engage in the digital world. Those who spend a significant part of the day on social media-related activities are often told that they waste their time in virtual relationships. Is that true? In their 2016

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Social Media Marketing Pros & Cons

October 18, 2017
by Kent Mauresmo

The Pros & Cons of Social Media Marketing Social Media is on the rise. From a kid as young as 4 years old to an old lady aged over 80, the fever of social media has caught up with everyone. It is not as bad as many make it out to be. In fact, if you are a business owner, this is probably the best news ever! Social Media Marketing

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What Makes BuzzFeed a Huge Viral Content Producer?

October 16, 2017
by Mathew Pitt

About BuzzFeed’s Viral Content It is extremely difficult to find a young internet user who has not been exposed to BuzzFeed’s content. The media platform dedicated to viral content production and monitoring designs messages based on the audience’s needs. It might sound obvious but this actually requires deep analysis. BuzzFeed’s content geniuses work based on key elements that will trigger the user’s desire to let others know how they felt

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7 Things You Must Avoid As An Email Marketer

October 15, 2017
by Kent Mauresmo

Email Marketing Tips Before incorporating email marketing approaches into one’s advertising strategies, business professionals must be aware of best practice behaviors and avoid any actions that create problems rather than solutions. Some marketing campaigns utilize a broad sowing technique whereby emails are sent out in large numbers to random users. This indiscriminant mailing, however, can result in more negative than positive results and has actually precipitated legal action in the

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