How To Target Your Audience Once you have determined the purpose of your social media strategy, the next step is to make a detailed analysis of the audience you intend to reach. People use social media platforms to establish personal connections and stay in touch with other people who share similar interests. If you want successful results, start to think about your target as an individual rather than just a
Branding Your Business Poorly designed social media strategies are too common. One of the reasons is that companies and individuals who produce content for social media platforms forget that online communities are formed by human beings. It might be obvious but people tend to feel connected to other people, which is why is so important for brands to define their personality. Unique brands with specific human characteristics succeed at building
Mobile Marketing “Computers in the future may weigh no more than 1.5 tons.” – Popular Mechanics In the mid-1950s, this assertion by one of the leading technology magazines of the era represented what America forecasted for its technological future. The prediction, however, proved to be quite off target, and the fact that many of you might very well be reading this article on a smart phone that weighs less than
My Precious With so many mobile activities and online experiences, digital marketing professionals need to know how to effectively reach and retain their customers. Better RAM and faster processors in mobile devices enable users to multitask like never before, allowing them to toggle between applications, games and website tabs without sacrificing functionality. The lack of singularity in mobile use, however, creates a unique problem for marketers trying to put their
Social Media Strategies When designing your social media strategy, never underestimate the relevance of a clear purpose. Regardless of the type and size of your business, you need to know the response you wish to obtain from your online community. If you are unsure about the responses you want from your target, think about your brand’s needs and how they can be met in the near future. Where are your
About MOZ.com MOZ is a software service company established in Seattle, Washington, U.S. They sell marketing analytics and inbound marketing software subscriptions. MOZ was founded in the year 2004 by Rand Fishkin and Gillian Muessig. They started off as a consulting business and moved to SEO software development in the year 2008. MOZ hosts an online platform which contains over one million digital marketers and marketing related tools across the
The Power Shift In Marketing Have you ever considered the impact that marketing has on you? Reflect on the following questions: How attentive are you to the ads while playing mobile games? While shopping or bidding on Amazon or eBay, have you noticed how the ads that appear on screen seem to analyze your shopping behaviors? During commercials between your favorite sports matches on TV, do you choose to watch
The digital nature of our world today impacts numerous variables in the marketing arena. Client communication is changing. Customers utilize many new forms of communication that didn’t exist before the new millennium. Because people are connected to their smart phones, laptops and smart devices from dawn to dark, today’s branding and marketing think tanks must leverage this access to consumers via digital marketing. Before we go further, we must know
Benefits Of Digital Marketing The modern data-driven world has provided a better way to market your business. You can very easily promote your brand over the internet to attract numerous clients from around the world. Digital marketing is perhaps the best way of reaching out to your target audience from around the world without burning a hole in your pocket. Here we’ll discuss the advantages of choosing digital marketing for
