How To Target Your Audience
Once you have determined the purpose of your social media strategy, the next step is to make a detailed analysis of the audience you intend to reach. People use social media platforms to establish personal connections and stay in touch with other people who share similar interests. If you want successful results, start to think about your target as an individual rather than just a massive public.
First of all, it is important to determine the number of segments your strategy will reach in order to meet your business’ needs. How many are there? What tells them apart? These groups should represent a true business opportunity. Make sure you have the key resources needed to reach them and to deliver specific messages created to generate an impact on each particular segment.
What To Consider
Consider the characteristics of each person – don’t forget to treat them as individuals – related to their age, location, socioeconomic status, gender, lifestyle, habits, values, and consumer behavior. Additionally, identify the reasons why they use social media platforms and how much time they invest in them.
Are they just observers or do they lead conversations? Are they afraid of missing out or they don’t really care about following social media trends? The more details you have about their lives both offline and online, the more effective your content will be.
Creating a very specific profile of your ideal follower will help you build a strong, active online community that’s engaged with your brand and feels the need to invite others to join it because your content offers unique experiences that are closely related to them.
Avoid generic messages in an attempt to please everyone. The ideal follower or customer is not anybody who interacts with a brand and buys its products, but a person who fits the profile designed by a company to deliver effective content.
How do you target your audience?