Does Bing Advertising Still Work in 2023 – Why do some businesses use Bing Ads instead of Google Ads? Bing Ads, which used to be called Microsoft AdCenter, is the platform for advertising on Microsoft’s Bing search engine. Bing Ads, which has less than 10% share of the global search engine market, offers pay-per-click advertising to businesses that want to reach potential customers that are looking for products or services.