More About Technical SEO –
SEO and Organized Data
A standardized framework for providing details about a page and categorizing the content of the page is called structured data. Because it makes your content easier for search engines to interpret and therefore better able to rank for your target keywords, structured data is crucial for technical SEO.
Additionally, structured data enhances how your material displays on search engine results pages (SERPs). Because it is advantageous to the user, structured data is used by Google Search to provide specific search result features and additions for some searches, such as recipe information, review ratings, company contact information, site linkages, and more.
Structured data can assist you in a variety of ways to get your content into the rich results on Google Search if you’re interested in enhancing your ecommerce SEO. Typical technical SEO problems with structured data include:
- Tagging content that is hidden from users.
- Using a site-wide page-specific markup.
- Various structured data is delivered based on user detection.
- Putting similar tags next to the same element on the page.
- Marking up content that is erroneous or unnecessary.
- Misspelled structured data that cannot be parsed.
SEO and Mobile Enhancement
The practice of distributing website content so that users of mobile devices may quickly access the site is known as mobile optimization. A adaptable design, sound site architecture, and quick page load times are all characteristics of a website that is mobile-friendly.
Google handed out a mobile-friendly upgrade that is now integrated into its algorithm, which raises the ranking of mobile-friendly pages on mobile search results. Google mostly uses mobile-first indexing. Therefore, mobile optimization will always be a part of a sound technical SEO strategy. Common problems with mobile optimization include:
- Inflexible design
- Insufficient HTML mobile view-port specification
- Page blocking modules (e.g. pop up ads and newsletter sign ups)
- Restricted files
- Unsuccessful redirects
A web server’s XML sitemap is a file that contains a list of every page on a website, giving search engines an overview of all the content that is accessible. XML sitemaps aid search engines in comprehending the organization of your website.
An XML sitemap may make sure that no page is overlooked even though search engines like Google can crawl your website using internal links to find your URLS. Additionally, crucial technical SEO data for each page, such as the last changed date, the frequency of changes, and the priority level, are included in XML sitemaps. When crawling, indexing, and ranking the information, Google may also take these other characteristics into account.
Techniques for Technical SEO
An easy method for performing technical SEO on a website is as follows:
- Crawl your website using a technical SEO tool like https://ahrefs.com.
- Make sure all of your pages are being indexed by Google by conducting a site search there.
- Make sure there is just one navigable version of your website (i.e. http or https version).
- Less than 60 characters in the title tag
- The URL’s meta description is fewer than 160 characters long and contains keywords.
- H1 tags are limited to 60 characters.
- Verify all internal and external links for brokenness.
- Verify the website’s speed.
- Check the Index Coverage report in Google Search Console for any crawl issues.
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