Improve Your Blog Titles
The world of SEO has become heavily competitive since the last few years. Making your posts gain attention is not as easy as it used to be a decade ago. You can’t survive the competition by quality content only.
Lets use psychology to delve in the minds of users and help us identify important attributes associated with headings that can solve this conundrum.
The Bigger The Better
You may have noticed the use of big headings by many graphic designers and front-end web developers on popular websites. It is not a co-incidence.
Studies show that bigger and larger headings are integral in capturing the users’ attention. It is your heading that makes the visitor click and read the article. Your titles should be clear and appeal to the visitors.
Users don’t generally like to spend a lot of time to figure out websites, so a clear and large heading is very crucial to explain your website’s main theme to them.
Numbers And Statistics To The Rescue
Everybody loves numbers. They are easy to understand and can instantly communicate a lot of vital information. The more numbers you include in your headline, the greater the chance for it to catch attention. For example:
- A fire killed many people
- A fire killed 12 people
The second heading uses numbers to give us a clearer picture.
This is something you can observe by watching your local news channel. Negativity always attracts people’s emotions more than positive news. Featuring “negative” themes will ensure that your content gets a larger audience.
Negativity can make a bigger impact if it can be carefully used to channel people’s insecurities. For example, a headline like “3 Things I did that got me banned from Google” will attract more readers than “3 Ways To Submit Your Website To Google.”
People search the web half the time to ask questions. Asking questions’ is something that has always been part of human nature. People never stop asking questions related to different aspects of their lives. By publishing content related to the most common questions on Google can help you gain more views/exposure on your website. Contact us for more information about SEO and our SEO Services.