Facebook Marketing Mistakes –
With so many active users on Facebook, you’d think that just being on Facebook and promoting your business is enough. The truth is, you still need a proper strategy. Many businesses make some pretty common Facebook marketing mistakes because they don’t have plans and strategies in place.
If you’re promoting your business on Facebook, be aware of these marketing mistakes you could be making below.
1. You lack consistency. Many businesses don’t post consistently or stick to a posting schedule. They post a couple of things one day, and the next day they post anything. It’s easy to think that the more you post, the better, but this isn’t always the case. There should be a balance and a schedule for posting so that you remain consistent. Your audience should be able to rely on you to post at regular times.
2. You’re not using Facebook ads. Facebook ads are a pretty cost-effective method to reach more people and grow your business. If you boost your posts regularly, you will reach a wider audience and your engagement rate will increase too.
3. You’re selling too much. Let’s say you sell sporting equipment. If you always post about your product or service, you won’t achieve the results you want. Instead, try to post content that your audience cares about such as tips on workouts, best places to exercise, etc. You want them to engage with your brand, not just buy your products. If you throw in some discounts here and there, you’re on a great path.
4. You don’t reply to comments. This is another common mistake that businesses make. You shouldn’t ignore comments users leave on your Facebook page. By replying to their comments, you show them that you’re listening to them and that you care about what they have to say. If you just ignore their comments, they’re likely never to come back to your page.
Contact now now, at SEO Noble, to learn more about our SEO and Facebook marketing services.