PayPal Users Can Now Make Transactions On Facebook Messenger
Facebook Messenger added this week yet another feature to provide extra convenience to its customers. It is now possible to send money to or request money from friends by using PayPal without leaving the app.
Unlike many extensions available on the messaging app, the new feature is actually useful. Beyond business benefits for the companies involved, it was designed to make users’ lives easier. They no longer have to leave the app to make PayPal transactions and come back to tell their friends that the payments have been done.
“Whether it’s splitting a bill for a cab ride or a night out, paying for your share of the rent or making sure you get paid back for Mom’s birthday present, PayPal makes exchanging money with friends and family simple.” PayPal chief operating officer Bill Ready wrote in a blog post.
Speed And Convenience
Similarly to the Uber extension, this new PayPal feature was not created to force people to embrace useless distractions. Instead, Facebook Messenger makes the users’ daily lives easier by giving them the chance to save time, energy and phone battery. Because there’s a lack of time and patient these days, people tend to appreciate such opportunities.
An innovative culture is a must-have for every organization willing to be competitive in any industry. Companies need to take risks. They need to find new ways to change patterns and improve processes as long as they focus on the consumers’ needs. In other words, innovation must be aligned with the evolution of consumer behavior.
What’s Next For Facebook Messenger?
During Advertising Week in New York last month, Facebook revealed it wants to help businesses create customized chatbots within the messaging app to replace 1-800 numbers and allow them to strengthen their relationships with their customers. This decision was clearly based on people’s needs.
What kind of experience do you expect on Facebook Messenger?