What is Content “Proofreading”?
Every social media marketing strategist wants engagement, which only occurs if great content has been produced. Before you start posting your work, make sure it is efficient by following the advice of Verónica Ruiz del Vizo. A professor on the online learning platform smartBeemo, she has developed six questions to proofread content strategies designed for any social media platform. The first question any social media strategist should consider is whether the message and the unique selling proposition are clear.
How Strong Is Your Brand’s Personality?
Content coherence is also an important aspect to take into account. Brands willing to stand out clearly reflect their personality in every post so their followers can quickly identify where the message came from. The third question has to do with the value added to the online community. The posts should be designed to produce a specific impact on the ideal followers, which will only happen if the messages teach them something new or trigger certain emotions in them.
Because there is too much information available on social networks, the audience doesn’t pay attention unless a post adds value to their lives according to their needs and motivations.
Insights Are Essential
Strategists should also evaluate the insights reflected in the messages. The content will be effective if it is strategically created to attract the ideal customer, who will think the posts talk directly to them according to their characteristics. Moreover, every post should contribute to the brand’s business purpose. If the strategists realize the content doesn’t help achieve business goals, they should reformulate the ideas and create a truly effective communication.
Finally, the sixth question has to do with the level of narcissism reflected in the content. The messages will be effective if the brand talks little about itself and focuses on the target audience’s needs instead.
How efficient is your content strategy?