SEO For YouTube –
With the exponential increase in online and digital marketing, new entrepreneurs are also looking at the internet for new promotion ideas. When we talk about social media or social networks, we think about Facebook, Instagram, and Twitter. YouTube is also a great platform with millions of users which is perfect for you if you want to advertise or come up with your own videos to reach out to your audience.
If you’re planning to get started with YouTube marketing, you might be interested in understanding a bit about its SEO and the factors that help a specific video go viral or get more shares and like. It looks like comments are an influential ranking factor. Research shows that the higher the number of comments, the higher the video ranks. Do note that longer videos perform far better than shorter ones.
The video views have a strong correlation with the video’s ranking. On the other hand, the number of shares of a particular video depends a lot on the first page YouTube rankings. The association between a channel’s subscriber rankings and size is not very high. This means that channels that are relatively small also have a pretty good chance of ranking their videos.
The number of likes on a video also shows a strong correlation with higher ranking as do the subscriptions. Unlike text-driven content, keyword-rich video tags don’t seem to affect the ranking of videos. This tells us that YouTube understands the content of the video with metadata.
However, videos with an exact keyword match in the title have a little advantage over the rest. This could help improve the ranking a little. There is absolutely no relationship between the rankings and keyword-optimized video descriptions.
HD videos rule the search results of YouTube. Almost as much as 70% of the first page YouTube videos are in HD. This is useful information if you’re a beginner, but feel free to contact us for more details.