Taco Bell is one of the most renowned fast food chains with 350 franchises located in different parts of the world. It offers Mexican food including tacos and burritos.

Taco Bell & Social Media Marketing

Taco Bell struggled in the past but it was quick to adapt to social media and became a sensation again. Now Taco Bell’s social media marketing strategies are studied thoroughly by experts and they have became a powerful example for other brands. Taco Bell has become even more prominent in the last few years due to its focus on social media marketing. The brand was quick to notice the growing number of users on social media networks and they didn’t waste any time to jump at the opportunity. Let’s take a peek into one of Taco Bell’s smartest social media strategies.

Emojis

Emoji is a tiny graphical object that represents human behaviors as well as other concepts. It is a part of messaging applications and social media platforms. Emoji’s are an important element in the world of social media networks because users find it easy sharing them to explain themselves. From MSN and Yahoo Messengers of the last decade to Facebook and Twitter, emoji’s have always been integrated in these applications and websites.

Taco Emoji

Taco Bell noted this and started a petition to have its own emoji of taco bell in 2015. The petition was heavily supported and got more than 32,000 signatures instantly and soon there was a taco emoji. This move ensured that Taco Bell’s brand became a part of the majority of the world’s devices via their social media accounts.

Using Twitter For Marketing

To make the emoji more popular, Taco Bell created a fun game on Twitter. It targeted the young users’ by asking them to tweet ‘@TacoBell’ with a taco emoji with another emoji of their choice. In response, Taco Bell’s social media handle would create a reply to users that consisted of a funny image that was combined those two emojis. The game became a instant hit and Taco Bell received a lot of praise and popularity for its unique social media marketing strategy.

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