Is Email Marketing Still Important in 2021? –

Does email marketing sound like a bit outdated marketing tactic to you? Should you stop doing that in 2021 and move on to newer trends? Short answer: no. Email marketing is still valuable in 2021 and you should not abandon this marketing method because it still brings value. If something works, why change it, right?

If you apply it successfully, email marketing is a great tool to help you connect and communicate with your customers. It’s also quite cost-effective because most email platforms are free. If they are priced, it’s usually very affordable so basically, you’ve got nothing to lose but a lot to gain. This is ideal for struggling small businesses that run on a very tight budget.

One of the reasons why email marketing is still relevant in 2021 is because we all still use email. As simple as that. As long as your customers continue to use email, this will continue to be a good way to reach them.

Email Marketing For Small Businesses

It is estimated that about 4 billion people worldwide use email. That’s even more than some social media networks have combined. It’s a huge opportunity to connect with customers so you shouldn’t be missing out on this.

Another reason why email marketing is still valuable is that it brings results. Period. Email marketing can be more successful compared to other marketing channels and bring a higher ROI. If done properly and if you track your performance metrics, email marketing can bring you amazing results and help you retain customers.

Running a successful email marketing campaign means bringing value to your customers, not just spamming them with emails daily. What this means is that you should be sharing tips to help them solve their problems with your product, use infographics for clarity, talk about the features of your product, etc. Contact us for more information.