New SEO Trends to Look Out for In 2022 –
Businesses are aware by now that SEO is critical to the success of their company. Hence, it should be an integral part of your marketing and growth efforts. However, with all those constant changes in SEO trends and techniques, it’s can be hard to keep up and figure out which techniques are valuable for your business.
In this post, we bring you the top SEO trends to watch out for in 2022 so that you are prepared for the next year and ready to boost your SEO game.
Artificial intelligence. AI has already changed the way we interact online with so many businesses implementing chatbots to help them improve customer service experience. AI is about to become an important part of SEO in 2022 too.
Since Google introduced a new ranking factor, an artificial intelligence algorithm called RankBrain, businesses are now thinking about how to adapt their SEO strategy to align with the new ranking factor.
Videos. Yes, videos have been pretty dominating in 2021 too but they will become critical to SEO in 2022. Using video platforms to engage with your audience is becoming a norm so businesses will continue to optimize their video content and reach a wider audience. This includes adding useful hashtags and keywords to video descriptions.
Passage indexing. Google has enabled websites to rank for a certain passage from a page if not for the whole page. If your page can’t rank number one for a specific query, you might still have a shot at ranking for an excerpt of the page. So far, little is known about the best ways to rank for a passage but we do know that titles and headings are very important.
These are merely 3 of the numerous SEO trends that will be huge in 2022 so it’s good to keep an eye on all of them and prepare for the upcoming year. Contact us now to learn more about our SEO services in Los Angeles.