Digital Marketing Company Los Angeles: SEO Noble
Are you looking for a digital marketing company in Los Angeles? First you have to understand what digital marketing is, and what to expect from a digital marketing agency.
Digital marketing is exactly what it sounds like; it’s marketing in the digital world which is online or the internet. Digital marketing includes things like:
- SEO (search engine optimization)
- Pay Per Click Marketing (Adwords, Bing, Yahoo, Facebook)
- Social Media Marketing
- Press Releases (Online)
- Video Marketing (Youtube, Vimeo, Etc)
- Email Marketing
- SMS Marketing
- ..and anything else on the internet to improve sales and visibility.
Digital Marketing Services: SEO
SEO is very important when it comes to digital marketing. SEO is the process of getting your website on the first page of Google for your business related search term. For example, if you own a babysitting business, then the goal is to rank your website on Google for the keyword “babysitter service”, “babysitter near me”, “local babysitter” or “babysitter (enter your city here).”
SEO takes time to get results, but once you’re on the first page of Google for your search term; it’s basically free advertising from Google. Your placement on the first page of Google will drastically improve your business as most people think the businesses on the first page of Google are the best.
Digital Marketing Services: Pay Pay Click
Pay Pay Click marketing is when you pay money each time a person clicks on your advertisements. You see Per Per Click (PPC) ads all the time on Google, Yahoo, Bing, and Facebook. PPC ads are based on auction systems where whoever places the highest bid is rewarded with their ad showing the highest on the search engine.
Pay Pay Click marketing can be very expensive depending on your industry. I’d say the average cost for PPC advertising is $5 per click, but can go as high as $400 per click for keywords in the legal field. Most attorneys charge hundreds of dollars per hour for their services with a minimum retainer fee of a few thousand, so it makes sense. The market sets the price.
PPC advertising is the best way to get website traffic and sales right away on your website. But you have to be careful to make sure that your return on investment makes sense. If you’re going to use Pay Per Click marketing, you need to make sure that you have some type of upsell or addtional product that will help cover most or all the cost of your Pay Per Click marketing. PPC marketing can be very profitable if you have a good sales funnel with backend products and upsells.
Digital Marketing Services: Social Media Marketing
Social media marketing involves advertising your business via social networks. The best social network to advertise your business on is Facebook because of the targeting features, but you can also use Twitter, Pinterest, Linkedin, Tumblr, and many other websites where people chat and socialize online.
Social media marketing isn’t for every type of business. Based on my experience, social media marketing is for entertainment type businesses and fun activities. For example, if you own a car insurance company, people probably aren’t as likely to click on ads for car insurance via Facebook. But if you advertise a dating website, clothes, or parties; you’ll be very successful on Facebook because of the audience that uses the website.
Digital Marketing Services: Press Releases
Online press releases are a great way to make announcements about you business. Press releases are powerful because your “news” will get distributed to different news outlets and websites that will publish your article on their website.
Most news websites have a lot of authority with Google which means you’re announcement will have a good chance of showing up on the first page of Google for your targeted keywords. Online press releases will also make your business look more reputable when your company name shows up on a news outlet like Yahoo Financial.
Digital Marketing Services: Video Marketing
YouTube is the 2nd most visited website on the internet. People love to watch videos online, so it’s a good idea to produce small videos and upload them to YouTube. YouTube can be used to place your brand or product in front of large audiences.
Depending on your business, you can make educational videos and redirect people back to your website for more information. You can also try to make funny videos as those tend to go viral and gain a lot of views very fast. For example, there are some martial arts instructors that teach quick self defense techniques. In the description of their video, they link back to their website or video course where you can buy the rest of the course or products if you like the sample video you watched.
Think of video marketing online as creating small commercials for your business. A lot of people including recording artists have been discovered on YouTube. Video marketing can be a lot of work if you don’t have experience producing videos, but there’s a wide selection of websites online that can help you with the task.
Digital Marketing Services: Email Marketing
To participate in email marketing, you’ll have to sign up with an autoresponder email company like Aweber or Mailchimp. The way it works is that you capture your website visitors name and email and follow up with them with via email with products or services they’re interested in.
It takes most people 7 times to see your business or product before they buy. So you can use email marketing to remind people about your product or services by sending out email campaigns with coupons, updated products, and promotional announcements.
Email marketing is cost effective because most people visit a website only once and never return. But if you offer your website visitor something free in exchange for their email address, you can follow up with them via email about your paid products and include a link back to your website. This will give you free traffic to your website and also give people a chance to get familiar with your brand.
Email marketing takes a lot of work and planning, so its a good idea to hire someone to write the copy and prepare the emails that are sent out. Its’ very time consuming to try to handle this on your own along with the responsibilities of running a business.
Digital Marketing Services: Text Message Advertising
Text message or SMS advertising works. You have to be careful not to overdo it because people will get annoyed. Text messages are good to send out reminders along with special promotions. Sometimes people don’t check their emails or they use their secondary email with websites they arent familiar with, but most phone numbers that people provide are their cell phone.
People are always on their cell phones 24/7 as if it’s a part of their hand, so if you send them a text message they’ll see your message for sure. They are a few companies that offer solutions that will allow you to send text messages in bulk, but as I mentioned earlier; it’s best used as reminders to make sure that people show up for appointments. You shouldn’t use text messages to send out unsolicited marketing or other information that people didn’t ask for.
There’s a lot of ways to use text messaging to increase sales and leads, but that depends on the type of business you have and it also depends on how and why you have their phone number to begin with. Depending on your situation, SMS marketing or text message marketing can greatly improve your business.
Do You Need Digital Marketing Services?
Now that you have an idea of what digital marketing is, you can decide if you think your business can benefit from digital marketing services. We offer digital marketing services in Los Angeles all the way to New York City. We’re an SEO Company and Digital Marketing Company in Los Angeles.
Contact us to schedule a free consultation via our contact form or call our receptionist to schedule a free 15 minute phone consultation.