About Google’s Algorithms

Google has invented a lot of things over the past few decades but its Search Engine is undoubtedly the most useful friend of our lives. We use it to ask almost any academic, personal, professional, and daily life question that comes to our mind.

Have you ever wondered the factors behind Google’s search engine that produce results merely in a fraction of second?Google uses 200 factors in its algorithm which is known as Hummingbird. We will discuss some of these in this article.

SEO Content

Distinctive, superior and well-research content has always been an highly important factor in Google’s ranking factors. But how does Google checks your content’s quality?

Your title possesses the highest relevance signal for Google. Also using relevant keywords in title tag and H1 tag can improve your content a lot. Similarly, factors like the comprehensiveness are integral to your content. If you search for actor Bryan Cranston then the pages with most details about his life, like list of his performances, his personal information, and more details about him will be ranked higher in Google.

SEO Backlinks

Backlinks mean an incoming link from an external link to your website. If 50 websites have a link directing to your website then you have 50 backlinks. Backlinks is one of the most popular ranking signals in Google’s search algorithm. Backlinks from credible websites increase your rank.

Mobile SEO

A little more than a decade ago, smart phones were not part of the scene. However, now in 2017 they capture one of the largest consumer markets. A significant portion of people use smart-phones to use the internet and search Google. This made Google announce “Mobile First Indexing” last year. In the past, web devs were more serious in building better desktop versions, but now they take mobile development more serious and user experience as mobile phones have been improved a lot of the past few years.

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