SEO For Medical and Healthcare Professionals –
If you’re operating in the medical and healthcare field, you likely understand one important fact. People will only work with medical and healthcare professionals they can trust.
Therefore, if your website is on the third page of Google where no one will bother to visit it, do you think that your prospects will view you as a legitimate business? The answer to this question is clear. They won’t.
Medical and healthcare professionals need high-quality SEO services just like any other business, but where are you supposed to look for these services? Fortunately, you’ve come to the right place.
SEO Noble is the #1 provider of medical and healthcare SEO services, helping thousands of businesses across the country achieve online success. To learn more about our services, read on below for more details.
Premium SEO Services
If you’ve continued reading, you likely want to know more about what SEO is and how we can help. To keep it brief, SEO is short for search engine optimization. This is simply the process of ranking high in major search engines so consumers will find your website when they’re ready to purchase or learn more about a business.
People are naturally inclined to do what’s convenient for them, and this means that they’ll only look at the first page of Google (usually the top three results) if they’re looking for a medical or healthcare professional.
If your website isn’t even on the first page of Google, then you have a clear problem because a lot of people won’t even bother to look past the first page of Google for any business.
If this sounds like you, then keep reading to learn more about how we can help.
Award-Winning SEO Professionals
Now you know what SEO is and why it’s important, it’s crucial that you understand that there are only a select few professionals that can actually generate positive online results for your business. At SEO Noble, we employ a team of experienced and skilled SEO professionals. With multiple decades of internet marketing experience, we have built a mastery of helping businesses of all kinds improve their online presence.
Whether you need premium link building services or a brand new website that’s fast and optimized to the latest SEO trends, we’ve got you covered.
Strategies to Attract Patients with Medical & Healthcare SEO Services
Being in the medical profession, you would want to help as many as possible. However, in order to do that, your website must yield organic search results. As many as 73% of the patients use search engines to understand health issues, seek treatments, and search for reliable and experienced doctors. With the right SEO strategy, you can now make sure that your practice shows up at the top.
How Does SEO Help With Medical Practice?
More and more people are now depending on search engines to find information about doctors in their neighborhood. As a result, medical organizations like hospitals and care clinics are spending more time and effort on digital marketing. This has increased the amount of money spent on SEO strategies by a great deal.
With patients using search engines and your competitors already starting their digital marketing, it is high time, you get in the race as well. Ranking higher in search results can account for nearly 40% of your customers. This statistic makes SEO a very important part of your medical practice.
Since a lot of information about doctors, clinics, and the facilities they offer are available online, the patients are becoming more selective. 83% of the patients check out the hospital’s website, the doctors serving there, the facilities offered, and more before booking an appointment. Trustworthy medical professionals with extensive experience are what most patients are after. Ranking higher in the results page will cement your reputation and authority on the subject. However, in order to do that, you will have to implement SEO strategies and optimize your website.
Tips for Getting The Medical SEO Right
Healthcare SEO is not a one-time task. It is time-consuming and involves a lot of effort to be put in. Patience and consistency are the key here. Your website needs to be optimized so that it can outrank your competitor. There are plenty of sources claiming to offer health information but they usually are incorrect. You can use that to your advantage by offering reliable and correct explanations and information on your website. You can use the following SEO tactics in order to rank higher and drive more traffic to your website, which then has a high chance of converting into leads.
Driving More Traffic to Your Website
Looking at the stats collected by the medical marketing services, it is very clear that before you start with any SEO strategy, you must first optimize your website. Conversion is not your only aim. You want prospective patients to read your articles, get useful information, spend time on your website, etc. This is because the latest update to Google’s algorithm considers the time spent on the website as a factor. One in every two patients start their search with a particular health issue, you need to make your website more user-friendly. The information they are looking for should be easy to find and if they decide to make a booking, they should be able to do that without any trouble and immediately.
Google My Business is a local directory that offers information about your practice to prospective patients with the local keywords or search terms. Optimizing for local search will get you 62% of the smartphone traffic. Local results need to be optimized for mobile searches. So, you should have location-based keywords on your website’s content.
There are generic directories like Google My Business or specific ones relating to your industry. Having your details here will make you appear well-established and legitimate. Some specific directories for the healthcare industry are ZocDoc, RealSelf, Doctor.com, HealthGrades, and Doximity. Not only do they help you rank higher, it is a place where you can gather reviews.
Positive reviews, feedback, and testimonials can work wonders for your practice. More than 80% of the patients rely on reviews of previous or current patients to make a decision regarding their appointment. Positive reviews build trust and, in this industry, trust is a very big factor.
Establishing Your Authority
In order to have information online on medical topics, bloggers put up information without properly finding out if it is correct. You can take some time out yourself and put up correct, informational, and useful content out there. If you are tight on time, you can hire professional writers with experience in this sector to write some blog articles for you.
You can also have videos made and put up only to offer information for the visitors. Having excellent content will help convince the visitors that your practice offers the best treatment and care in the area. You can even host a “Q and A” session to reach out to more prospective patients. Do remember, having content on your website is not the important thing here. Having high-quality, factually correct content that people will want to share, comment, and promote is the aim here. Medical marketing services can be of huge help to you here.
Get Started with SEO for Your Healthcare Practice
In order to perform effective healthcare SEO, you will need to analyze your current SEO strategies and determine how effective they are. Find out the weaknesses and turn it to become your strengths. Make sure there are no black hat SEO strategies involved here as this could lead to getting your website penalized.
We understand that it is hard to manage every aspect of this project as it is an ongoing one which is why we are here to offer you reliable, effective, and result-oriented SEO services. We’ll help you achieve the online visibility you want, make sure your website ranks higher, and that your website has informative and engaging content.
We will decide the SEO strategy in accordance with you and make sure it works as expected. Besides implementing effective techniques, we will also weed out those that are not working as expected. Get in touch with us and let us help you take your business to the next level.
Call Us Today!
If you would like to learn more about how you can improve your online presence, you’ve come to the right place. Give us a call at (800) 749-8416 to give us more details on how we can take your business to the next level online.