Learn More About Links

Links are an extremely important way in which one can boost their ranking. It provides the search engines information about the site and its value to the users. We will see the different types of links in SEO in this article. There are three main types, namely, inbound, outbound and internal links. Let’s talk about each of them in detail.

Inbound Links: These links are those which lead to your website from another site. The idea behind the importance of this is that many websites deem the information on your website valuable enough to link to it. Search engines display their results based on the pages that users have found the most helpful and relevant. These links help the search engine in doing just that. They also tell a search engine about the domain authority, the content of the site, and any spam. Backlinks from authoritative sites weigh much more than irrelevant sites or those with a domain authority of below 20.

Outbound Links: Outbound links, otherwise known as an external link, is a link from your website to another. Though some might say that these types of links direct your website’s traffic another way, they are not all that useful, what is true is that these links tell the search engines many things about the website. One way to avoid losing traffic is to set the outbound links to open in a new window.

Internal Links: These are the links which link one page of a website to another page within the same site. These are usually used in blog articles where a link is passed within the post to related content on a different page. Site navigation also uses this method. These links aid the search engines in indexing your pages which is a huge boost to your SEO.

Do you need help with links on your website? Contact us.