About Content Marketing
Content marketing can be defined as the marketing process that requires effective and fitting content in order to earn customer’s attention with the intent of acquiring an end result of acquiring customer action that can profit the business.
Content marketing is a lot of things. At times, it is used to make money for a brand. Occasionally it is used for publicity so people can talk about it whether the publicity is good or bad. Sometimes, awareness is the main objective of content marketing.
Different types and sizes of companies require different content marketing. A conglomerate, small company or a start-up, all need different content marketing strategies. You have to know your company’s way of doing things and what your company stands for. This is essential because your content should be created according to your company.
Measure Your Content Marketing Success
Now you have to wonder how you are going to measure your ‘successes’ of content marketing. Success has to be defined first. For example, Dominos doubled its digital sales from 20% to 50% from 2011 to 2015 through content marketing strategies that made consumers use social media to order pizzas.
Similarly, your business can also have a goal like reaching 100,000 followers on Twitter in one year. These goals are necessary to set so you can assess your content marketing’s effectiveness in reaching them. Assessment can help you figure your weaknesses in your content.
For example, you posted a video on Youtube and estimated it to reach 50,000 views in 15 days. But your video could only gain 1,000 views in 15 days. This means you need to change your strategy by either improving your video or maybe you content was not appropriate for the video format so change the platform to a written or audio platform.
This continuous assessment will help you to create more attractive content hence increasing your costumers’ by a noticeable margin.