What Are Long Tail Keywords and Why You Need to Focus on Them? –
You’ve probably heard of long-tail keywords and how they help you rank well in the search results page. But what exactly are long-tail keywords and why are they important? Long-tail keywords are phrases that usually consist of more words (as opposed to short or head keywords). They are more specific than head keywords. People use these longer phrases when they’re looking for something specific or when they’re describing a specific problem.
Example of a long-tail keyword: “Why Apples turn brown?”
Why You Should Focus on Long Tail Keywords
When compared to generic research, these specific queries are more likely to lead to sales. Because long-tail keywords are specific, there is not a lot of content on them on the web (because fewer people have used these phrases).
What does that mean? That translates to less competition for you. It means it should be much easier to beat other websites and rank for these long-tail keywords in the search engines. Why are long-tail keywords so valuable? Because the intent is much clearer when compared to broad keywords. Simply put, they’re easier to understand and have a high conversion probability.
For example, if someone searches “winter coats”, they will get tons of generic results because it’s not exactly clear what the user wants. But if they search “winter coats under $50”, their intent becomes clearer. It means they’re interested in what you’re selling/buying a winter coat under $50.
Given the fact that most broad keywords are highly competitive and it’s almost impossible to beat the big brands and rank for them, adding a few words to make a long-tail keyword increases your chances to rank in search engines.
So why should you focus on long-tail keywords again? In short, long-tail keywords can drive more traffic to your website and boost your revenue. Contact us for a free consultation today.