SEO Strategy For Small Business Owners –
Building an effective SEO strategy requires expertise, time, and resources. Not to mention that many businesses don’t really understand the basics of SEO. It’s easy to overlook some things. Here are a few tips to keep in mind to help you build a great SEO strategy.
Know Your Audience
The first and most important step for any SEO strategy is understanding your audience. Who is your target audience? What are they interested in? What content would they like to see?
This is relevant because most people discover products through a search engine, so the higher your website ranks in Google search results, the more leads you will get. Once you define your target audience, you need to invest time in creating useful, meaningful content that your audience would love. Solve problems for them, answer the common questions they have, etc.
Optimize Your Website for Voice Search
Voice search technology is not the future, it is already here. According to new data, 41% of adults use voice search at least once per day and by 2020, about half of all online searches will be voice searches.
Voice search technology is changing the way people use keywords. Instead of short keywords, long-tail keywords that are more specific are becoming the norm (since voice search queries are longer). We usually type shorter phrases in search engines, but when we speak, we use longer sentences. This means you need to optimize for these long-tail queries.
Define Your Goals
What would you like to see improved? Organic traffic? More conversions? More links? Or is it click-through rate and bounce rate you’re concerned about? Defining your goals is crucial for any SEO strategy as you will be monitoring and tracking these metrics to see whether the effort has paid off or not. This is how you measure the success of your strategy. Contact us for more information.