4 Tips From Gary Vaynerchuk’s
Gary Vaynerchuk is a digital marketer and entrepreneur. He grew his family’s business of $3 million to $60 million using digital marketing. He wrote a very popular book entitled as ‘Crush It’ where he has passed some of his lessons to fellow entrepreneurs.
When working for a company, you help the company and its owners’ personal brand getting recognition. You can only achieve considerable fame and success if you have your own personal brand which means you need to start your own business. Everyone knows the founders of a company, no one knows the workers. Developing your personal brand is the key to monetizing your passion online, whether you’re delivering your content through videos or a blog.
But How To Create A Personal Brand?
There are two main ingredients for a successful personal brand:
- Choice Of Product: This can be anything you are passionate about. If you are good at web development then you can offer services related to it to clients on your website.
- Content: Good content is necessary to market your website/blog. Quality content always finds it way to users. It is important for you to be original and not mimic the style of others’ in your business. It is better to be the best version of yourself than be the second rate version of someone else.
Selection Of Platforms
After you’ve got a product or service in place, it’s now time to choose your platform. In the online world, there are 3 that you can choose, video, written or audio. Check the relevant social media platforms that your target audience is a part of. For example, if you intend to make tutorials then Youtube is a good place to upload your knowledge.
Building Your Following
This part will require a lot of focus. You have to create your following. After all, that’s where the bulk of your success will come from. In order to create a following, you have to create conversations. You have to join every conversation surrounding your topic. Google your topic, and see what is being said about your topic, and by whom, and then join in the conversations and reach out. Make yourself prominent in the eyes of your target audience.
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